Written by Joe Pulizzi, the "Second Edition" of Content Inc goes into even more detail on how to develop genuinely brilliant content and so, so much more
With Marketo being such a robust marketing automation platform, and Google Analytics being the beast that it is, you might expect them to offer some type of out-of-the-box,..
Propensity models, also called likelihood to buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a certain type of customer..
We've been using our website relaunch series to give our audience a behind-the-scenes look at how we're using our own tools and technology to build a new and improved experience across Acquia.com...
Customer satisfaction surveys can be so valuable, if you ask the right questions, and design your surveys well. Here are our seven best practices for satisfaction surveys.
