Salestech is the combination of sales, and tech. Basically, it's the tools that are designed to help improve the productivity, speed, closing, coverage, and more, of sales teams. With 28% of Sales..
Written by Joe Pulizzi, the "Second Edition" of Content Inc goes into even more detail on how to develop genuinely brilliant content and so, so much more
With Marketo being such a robust marketing automation platform, and Google Analytics being the beast that it is, you might expect them to offer some type of out-of-the-box,..
Propensity models, also called likelihood to buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a certain type of customer..