Resources Hub

3 Simple Steps for Building an Engaged Online Community

 It's all about building an engaged, excited online community. Here are three steps you can take to do it. 
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The Value of Marketing Certifications

As a learning business, we get to meet all sorts of marketers who want to keep upgrading with us. 

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Marketing Leaders Book Club - The 22 Immutable Laws of Marketing

"Marketing is a battle of perceptions, not products," said Al Ries and Jack Trout in their seminal work The 22 Immutable Laws of Marketing.

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MarTech News: Round-Up 18/08/22

Conductrics Integrates Customer Surveying Capabilities, Reputation Adds New Social Experience Features, Invoca Announces New Integration With Five9 and more in this week's martech news
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TikTok's Algorithm in 2022: Here’s How it Works

TikTok is expected to reach a whopping 84.9M users by the end of 2022. On top of this, as of April 2022, almost half of TikTok users in the U.S were a young demographic, being between 18 to 34 years.  

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How to Effectively Measure Email Marketing

Exploring what the metrics are, how to calculate them, how to use them, and how to turn them into actionable insights can impact your program
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Marketing Leaders Book Club: Digital Darwinism 2nd Edition by Tom Goodwin

Digital Darwinism guides its reader through the unrelenting pace of change and uncertainty we see in the industry today.
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It’s The 90th Birthday Of Lego - What Can We Learn From Their CX?

In its most basic form, Legos are just building blocks. But loyal customers know the brand is much more than that.

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Combining Zero-party Data and Customer Loyalty in a Cookieless Era

As acquiring new customers becomes more difficult, companies should focus on their existing customers. 
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MarTech WebSesh - The State of CX: CMO Trends & Insights

Catch our latest MarTech WebSesh on-demand to learn how you can use data and technology to deliver amazing customer experiences and a superior CX strategy. 

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MarTech News: Round-Up 11/08/22

CleverTap Raises $105M Aisera Raises $90M mParticle Acquires Vidora Ping Identity Bought for $2.8 Billion Omeda Announces Investment From Sverica Capital OpenText Unveils Cloud Editions 22 Accenture..
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Which Social Media Platform Algorithm Will Work For You?

The algorithms of the biggest social media platforms are constantly changing. As the priorities of these companies shift, the strategies of content creators will need to as well.

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