ANTICON TICKETS

Courses

Learning Resources

Marketing Resources

In-Person Events

More

ANTICON TICKETS

Courses

Learning Resources

Marketing Resources

In-Person Events

More

Resources Hub

Acxiom Partners with Treasure Data to Future-Proof Cookieless Prospect Marketing

This new integration between Acxiom & Treasure Data enables brands to bridge the gap between paid and owned media for a full-funnel view in a future cookie-less world.
READ MORE
Story

How is Data Transforming Super Bowl Marketing?

The Super Bowl has been one of the biggest marketing events for decades. But the use of data has bought it into the 21st century. The thing is we've got a couple of issues.
READ MORE
Story

How Today's Go-to-Market Teams Generate Revenue

Revenue growth for marketers has never been about capturing leads, doing a hand-off with your sales team, and then yet another hand-off to a different team when the lead becomes an actual customer.
READ MORE
Story

IAB Europe's Cookie Consent Framework Breaches GDPR Rules

In a move which has huge potential implications for the online ad industry, the Belgian Data Protection Authority (DPA) has ruled that IAB Europe's cookie consent framework violates GDPR. 
READ MORE
Story

MarTech Alliance's Ultimate UK Super Bowl Translation Guide

Read MarTech Alliance's Ultimate UK Super Bowl Translation Guide, specially made for UK viewers in mind!
READ MORE
Story

MarTech News: Round-Up 10/02/22

MarTech Alliance Announces AntiConLX Siteimprove Reaches $100 Million ARR.  1Password Raises $620 Million  Acxiom and Treasure Data CDP Partner
READ MORE
News

Who Do You Need to Hire For Your Metaverse Team?

Who Do You Need to Hire For Your Metaverse Team? With meta hiring 10,000 metaverse roles for the development of the metaverse. Who will companies need to hire?
READ MORE
Story

NFTs and Marketing: Stats and Trends for 2022

Who are the winners and losers in the NFT marketing space? Here's some 2022 statistics and trends to help you figure it out.
READ MORE
Story

Why is Zero Party Data the Future?

Zero party data is a window into how privacy and customer experience will work in the future. Zero party data is when a customer willingly and proactively shares information with a company. This..
READ MORE
Story

Super Bowl Marketing: Stats and Trends for 2022

Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.
READ MORE
Story

Super Bowl Marketing: Stats and Trends for 2023

Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.

READ MORE
Story

The History of Acquia

We look at the rise of Acquia from 2005 to the present day.
READ MORE
Story