How is Data Transforming Super Bowl Marketing?

The Super Bowl has been one of the biggest marketing events for decades. But the use of data has bought it into the 21st century.Â The thing is we've got a couple of issues.

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How Today's Go-to-Market Teams Generate Revenue

Revenue growth for marketers has never been about capturing leads, doing a hand-off with your sales team, and then yet another hand-off to a different team when the lead becomes an actual customer.

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IAB Europe's Cookie Consent Framework Breaches GDPR Rules

In a move which has huge potential implications for the online ad industry, the Belgian Data Protection Authority (DPA) has ruled that IAB Europe's cookie consent framework violates GDPR.Â

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MarTech Alliance's Ultimate UK Super Bowl Translation Guide

Read MarTech Alliance's Ultimate UK Super Bowl Translation Guide, specially made for UK viewers in mind!

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MarTech News: Round-Up 10/02/22

MarTech Alliance Announces AntiConLX Siteimprove Reaches $100 Million ARR. 1Password Raises $620 Million Acxiom and Treasure Data CDP Partner

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Who Do You Need to Hire For Your Metaverse Team?

Who Do You Need to Hire For Your Metaverse Team? With meta hiring 10,000 metaverse roles for the development of the metaverse. Who will companies need to hire?

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NFTs and Marketing: Stats and Trends for 2022

Who are the winners and losers in the NFT marketing space? Here's some 2022 statistics and trends to help you figure it out.

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Why is Zero Party Data the Future?

Zero party data is a window into how privacy and customer experience will work in the future. Zero party data is when a customer willingly and proactively shares information with a company. This..

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Super Bowl Marketing: Stats and Trends for 2022

Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.

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Super Bowl Marketing: Stats and Trends for 2023

Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.

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The History of Acquia

We look at the rise of Acquia from 2005 to the present day.

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4 Brand Awareness Campaign Ideas for Your ABM Strategy

What is brand awareness? It can mean effectively placing your brand in front of your most important audiences, no matter where they are.

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How is Data Transforming Super Bowl Marketing?

How Today's Go-to-Market Teams Generate Revenue

IAB Europe's Cookie Consent Framework Breaches GDPR Rules

MarTech Alliance's Ultimate UK Super Bowl Translation Guide

MarTech News: Round-Up 10/02/22

Who Do You Need to Hire For Your Metaverse Team?

NFTs and Marketing: Stats and Trends for 2022

Why is Zero Party Data the Future?

Super Bowl Marketing: Stats and Trends for 2022

Super Bowl Marketing: Stats and Trends for 2023

The History of Acquia

4 Brand Awareness Campaign Ideas for Your ABM Strategy

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