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Diversity and Inclusion in Marketing in 2021: Has anything really changed?

In 2019, FTSE 100 had more CEOs called Steve, than there were CEOs from ethnic minorities. Has anything changed since then, especially in marketing? With such a booming and changing industry, you..
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How to Audit Your Marketing Stack

Optimising your martech stack will benefit you in a bunch of ways. You'll be able to avoid tool overlap, keep your database accurate and clear, better team cohesion, and steady your software budget.Â..
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Managing Data Privacy - Legal + Marketing Technology

Since the introduction of the GDPR, and the CCPA in the USA, limitations have been placed on the types of data companies can utilise. So, companies must find ways to keep their martech stack going...
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Who is Seth Godin?

Seth Godin is a leading figure in the Marketing space, starting up two businesses, writing 19 bestsellers as well as a much renowned blog... oh and recent member of our Marketing Book Club with his..
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What I learned from scaling from 1 to 20 webinars per quarter

This year, and last, everything went online. From dog shows, to pottery classes, to speed dating, everyone joined in on the 'Zoom Boom'. Marketing is at the top of the leader boards for all things..
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Automating Your ABM Strategy... The Wrong Way

Learn about mining big data for high quality prospects and surrounding them with an automated, immersive omni-channel experience to increase awareness, preference, and conversion.
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Driving your Martech Maturity - How to Achieve Journey Orchestration Excellence

The gap between customer expectation and delivery – or the experience gap – is far too common. Individual departments are often focused on their role, fixated on their own targets. But customers..
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Five Key Questions to Ask Your Martech Vendor About Acquisition & Enrichment

Acquisition and enrichment strategies drive new customer growth, engage existing customers, and generate key psychographic data to fuel personalization
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Why Half of the Money I Spend on AI is Wasted

This will be a roundup of AI/ML trends/adoptions across marketing functions as Kashyap Kompella explores how half of the money he spends on AI is a waste!
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Martech News: Weekly Round-up 31/03/21

ActionIQ Extends its Funding Round to $100M, VIDIZMO Partners with NESIC, Yum! Brands Acquire Tictuk, Act-On Announces New Funding, Twitter Acquires Reshuffle, AnyRoad has Raised $10M. 
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What Is BitClout and Should I Care?

Bitclout is a brand-new crypto platform that runs on creator popularity or ‘clout’. Fans, or just enterprising buyers, can purchase creator coins to push up their favourite creator’s coin. The..
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Why Marketing Operations is the Hottest Rising Profession and how You can Capitalize on it

As the martech stack goes beyond just automation, and as it absorbs more of the sales cycle, tech becomes a centre focus. From the embracing of these new technologies comes the need to hire..
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