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What is Metatech?

Meta-this, meta-that. What happened to good ol' NFTs. Ah, a simpler time.  But what is metatech, and what does it mean for the future of well, everything?

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Supercharge Your Marketing Strategy: Top Tips to Grow Your Customer Base

Regardless of what industry you are in, it's a well-established rule that around 80% of a company's revenue comes from 20% of its customers.

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Six of the Biggest Developments in the Metaverse Space

Recently companies have been taking huge steps, both overt and covert, into creating metaverse infrastructure. And with the martech landscape ramping up, and changing rapidly, it's not impossible..

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3 of the Best Influencer Campaigns Ever - and Why They Worked

A report from Mediakix suggested that the influencer marketing industry global ad spend was projected to reach $5-$10 billion market in 2020. 
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Acxiom Builds Innovative Marketing Platform for Toyota’s Move Away From Cookies

Press Release

New solution focuses on accelerating growth through first-party data-driven customer acquisition and retention strategies for Toyota and Lexus in the United States

Conway, Ark...

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B2B Marketing’s New Opportunity: A Precision Demand Approach

The last 18 months have been challenging for everyone, particularly for the 79% of B2B marketers who described the past year as the most challenging time in the history of their careers. With..

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Customer Data Platform Treasure Data Raises $234 Million

In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m. 

This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..

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Tom Goodwin: Digital Transformation Decoded AntiConLX Global 2021

How could you begin to sum up Tom Goodwin's presentation in fewer words? Well, "good" might be accurate. "Great" might even work better. "Peerless", maybe. "On fleek", maybe not. "Pretty damn..

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Martech News: Weekly Round-up 04/11/21

Read all the latest stories in this week's martech news!

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The Event Planner’s Plan for Hybrid Event Data

In the last year, event planners have had to pivot their entire strategy to digital, unlocking a more dynamic, personalized experience while reaching a much larger audience than possible with..

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Why is Creative Content Essential to Crafting Powerful Digital Experiences? [2/4]

Digital experience isthe hottest (and most profitable) trend in marketing right now. As the digital world continues to expand, so do customer expectations.

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DXP Buyer Guide

Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.

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