Recently companies have been taking huge steps, both overt and covert, into creating metaverse infrastructure. And with the martech landscape ramping up, and changing rapidly, it's not impossible..
Recently companies have been taking huge steps, both overt and covert, into creating metaverse infrastructure. And with the martech landscape ramping up, and changing rapidly, it's not impossible..
Press Release
New solution focuses on accelerating growth through first-party data-driven customer acquisition and retention strategies for Toyota and Lexus in the United States
Conway, Ark...
The last 18 months have been challenging for everyone, particularly for the 79% of B2B marketers who described the past year as the most challenging time in the history of their careers. With..
In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m.
This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..
How could you begin to sum up Tom Goodwin's presentation in fewer words? Well, "good" might be accurate. "Great" might even work better. "Peerless", maybe. "On fleek", maybe not. "Pretty damn..
Read all the latest stories in this week's martech news!
In the last year, event planners have had to pivot their entire strategy to digital, unlocking a more dynamic, personalized experience while reaching a much larger audience than possible with..
Digital experience isthe hottest (and most profitable) trend in marketing right now. As the digital world continues to expand, so do customer expectations.
Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.
Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..
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