There is a shift happening within the design culture of your organization. With the specialization of the creative and design ops roles, the structure of teams is changing, and it has significant..
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often confused with eachother, but they are not the same. Download to learn more.
What makes a person, organization, or company truly data-driven? This newsletter explores how data can be used to drive decision-making, action, and results. Weâll feature people, content, and..
There are so many options in the app market that making a difference is a challenging task. Here is why adding a social dimension to your platform can bring you on top of the competition and level up..
What's the goal of digital transformation? You could say it's to automate your supply chain, increase efficiency, or reduce customer wait time. But those are not end goals.
Customer Experience has become the battleground for brands, with intelligent decisioning the key weapon. As consumers of all ages have embraced the digital worlds of Google, Apple, Facebook and..
New tech is going to make branding more social than ever. So, how can you make your in-app social interaction effective, worthwhile, and usable? Well, it's all about easy, breezy, and fun..
In 2019, FTSE 100 had more CEOs called Steve, than there were CEOs from ethnic minorities. Has anything changed since then, especially in marketing? With such a booming and changing industry, you..
Optimising your martech stack will benefit you in a bunch of ways. You'll be able to avoid tool overlap, keep your database accurate and clear, better team cohesion, and steady your software budget.Â..
Since the introduction of the GDPR, and the CCPA in the USA, limitations have been placed on the types of data companies can utilise. So, companies must find ways to keep their martech stack going...
