Resources Hub

Mastering Customer Insight and AI: The Keys to Marketing Success

Our latest AntiCon DialUp session, delivered over two consecutive days, brings together two insightful sessions that explore the power of customer insight and the transformative force of AI in..
Event

Top Martech Experts to follow

We've created a list of the top martech experts to follow, so you can do just that - follow them. Keep an eye on their career moves, their insights and ideas, and where they get their shoes. 

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Consent-Based Marketing: Bringing Privacy and Consent to Your Tech Stack

Watch on-demand: Consent-Based Marketing: Bringing Privacy and Consent to Your Tech Stack
Video

The Ultimate A-Z of Sales Enablement, Operations and Tech Terminology

We've put together a list of the top Sales Enablement, Operations and Tech Terminology. Consider this your top-tier, helpful, and hopefully comprehensive dictionary of phrases, acronyms and..

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MarTech News Round-Up 02/06/23

💰 Hakkoda Secures New Investment Capital ZoomInfo Enhances Product With Generative AI & Automation👥 Storyblok Partners with UC Berkeley✍️ Hawke Media Acquires Leverage Marketing ... and more!
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The State of Data-Driven Marketing - Middle East Edition Edition

LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.

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The State of Data-Driven Marketing

LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.

Resource

CDP Buyer Guide

Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..

Resource

Creativity in an AI world, the creator economy - Fireside chat with Kevin Kelly

Watch on-demand: Carlos Doughty chats with Kevin Kelly, exploring creativity in an AI world, the impact of AI on the media landscape, and the future of the creator economy.
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MarTech News: Round-Up 21/04/23

💰Rally Raises $12 Million⚙️Tealium Adds No-Code Data Import👥Totango Partners With Jasper   👥Element and HighByte Announce Partnership...and more!

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LXA Marketing Leaders Book Club: The Illusion of Choice

Discover how subtle changes in product positioning, promotion, and marketing can influence consumer behaviour with Richard Shotton's 'The Illusion of Choice.' As a leading expert in applying..

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MarTech News: Round-Up 14/04/23

💰 ID.me Raises $132 Million ⚙️Flip Launches Magicos 💰 Equator Secures $40M In Commitments ⚙️Google Launches The First Public Beta Of Android 14 ⚙️Jasper Announces API...and more!
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