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Learning Resources

Marketing Resources

In-Person Events

More

Resources Hub

Retro Tech: Are Silent Videos Making A Comeback?

Between 83%-92% of that content is watched without the viewer turning the audio on. Plus, video posts have 135% higher organic reach than regular photo posts, so you need to make the absolute most..
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The Top Reasons Why Martech Isn't Impacting Business Performance: Part 2 - Measurement and Marketing Attribution

Reflecting that the top uses of MarTech currently are campaign management/reporting and basic e-marketing, it’s not surprising that measurement focuses almost exclusively on marketing impact.
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Can AI Level up Your DAM?

AI and Machine Learning might sound like a Electro-funk duo, but in fact it represents a new, competitive advantage for marketers. In fact 43% of organisations currently use or plan to build/buy AI..
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Webinar: how DAM can power engaging digital experience that build strong brands

Over here at The MarTech Alliance, we were lucky enough to be joined by the lovely Bynder, who hosted a webinar on The new content & creative engine for a digital first world - how DAM can power..
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Four of the Best Growth Hacking Case Studies

Growth hacking is, basically, a term used for any strategy focused on growth, especially in regards to early-stage start-ups. This is usually who needs to see a large amount of growth, in a small..
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4 Truths and No Lies about Digital Media Measurement

Measuring results comparing test and control groups provides the clear proof of media campaigns’ impact on the bottom line.
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Martech News: Weekly Round-up 30/09/21

Mirakl Bags €473.39M. Optimove Obtains $75M. Smartosc And Antsomi Partner. Accenture Buys BIIT Consulting And Experity. Sendinblue Acquires Three E-Commerce Marketing Companies For €40M. Semrush..
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News

Q&A: Doug Kessler

Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors. Which I think is just as good. 
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The State of B2C Data-Driven Marketing Research Report - German Edition

In diesem Bericht werden wir diese Themen detaillierter untersuchen und genau untersuchen, wie CMOs die Hindernisse aufdecken können, mit denen sie in einem kundenorientierten, datengesteuerten..
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Resource

How to Personalise your B2B Email Marketing Campaigns

Email marketing tends to thrive through using a couple of elements: directness, engagement and relevance. But although these apply to B2B, you'll need some extra considerations.
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Webinar: B2B Personalisation Perfection with Seth Godin and ON24

Seth Godin, Tyler Lessard, Emily Smith, and Andrew Hall join Carlos Doughty for a webinar on Personalisation Perfection, thanks to the good people at ON24!
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The Potentials of AI in Marketing: Interview with Director of Marketing - Patrick Schammer

Artificial intelligence (AI) can be used effectively in marketing with simple methods. For companies, AI offers great potential for optimization, especially in marketing.
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