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Courses

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Marketing Resources

In-Person Events

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Resources Hub

Personalisation: Stats and Trends for 2021

Key stats and trends on the use of personalisation in marketing, including customer expectations, ROI and much more.
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How, Why, and When to Use Snapchat for Business

Snapchat has over 249 million users, all around the world. The format was, and remains, so popular that bigger, established platforms like Facebook and Instagram have adopted similar features...
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WebSesh: The A to Z of Replatforming your Marketing Automation

In our latest webinar, we spoke to two Toms and a Floris on the latest in all things Marketing Automation, specifically on how you can run through the A-Z of marketing automation platform migrations...
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How Are B2B and B2C Content Marketing Different?

How does B2B content marketing differ from B2C? What are the key challenges? Where can B2B learn from B2C?
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Martech News: Weekly Round-up 09/09/21

Martech Alliance Acquires FS Martech. BrandMaker Acquires Hive9. Sitecore Buys Search Platform Reflektion. 6sense Buys Fortella. Lift AI Teams Up With Drift. Leapwork Raises $62 Million. Bizzabo..
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Top of the OPs: What is MarketingOps, SalesOps, RevOps, DevOps, ProductOps and Xops?

What's what OP, and what OP does what? Find out here!
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NFTs and Their Role in The Creator Economy

With NFTs bringing in $2.4B in the second quarter of 2021 alone, which is not even accounting for off-chain sales, it's not looking like a passing fad. What might this mean for creators, and the..
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Press Release: LXA acquires FSMarTech

9 September 2021. London: MarTech Alliance, the UK-based events, courses and resources business, has acquired FSMarTech, a dedicated community website for those using marketing technology within the..
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Why Social Listening Can Be a Valuable B2B Marketing Tactic

Social listening can be a very useful B2B tactic. In this article, we look at how B2B companies can use social listening, and some tools to check out.
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Five Quick Ways to Avoid the Dreaded Spam Filter

According to estimates, there are over 180 BILLION spam emails sent a day. That's billion with a B. Plus, nearly 85% of all emails are spam.
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How to Prepare for MAP Migration: Your Six Step Action Plan

This  blog offers you an action plan to guide you through the six steps you need to take with MAP migration. 
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What is Marketing Ops?

Not that long ago, the Marketing Operations role didn't exist. Now, 60% of large tech companies have hired staff into a formal Marketing Operations role. So, what is is?
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