Resources Hub

Top of the OPs: What is MarketingOps, SalesOps, RevOps, DevOps, ProductOps and Xops?

What's what OP, and what OP does what? Find out here!
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NFTs and Their Role in The Creator Economy

With NFTs bringing in $2.4B in the second quarter of 2021 alone, which is not even accounting for off-chain sales, it's not looking like a passing fad. What might this mean for creators, and the..
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Press Release: LXA acquires FSMarTech

9 September 2021. London: MarTech Alliance, the UK-based events, courses and resources business, has acquired FSMarTech, a dedicated community website for those using marketing technology within the..
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Why Social Listening Can Be a Valuable B2B Marketing Tactic

Social listening can be a very useful B2B tactic. In this article, we look at how B2B companies can use social listening, and some tools to check out.
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Five Quick Ways to Avoid the Dreaded Spam Filter

According to estimates, there are over 180 BILLION spam emails sent a day. That's billion with a B. Plus, nearly 85% of all emails are spam.
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How to Prepare for MAP Migration: Your Six Step Action Plan

This  blog offers you an action plan to guide you through the six steps you need to take with MAP migration. 
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What is Marketing Ops?

Not that long ago, the Marketing Operations role didn't exist. Now, 60% of large tech companies have hired staff into a formal Marketing Operations role. So, what is is?
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Top 5 uses for Digital Brand Templates

From quicker content localization to digital ad production, check out five use cases for Bynder's Digital Brand Templates, featuring common customer use cases.
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What is a Martech Stack?

What is a headless a Martech Stack? How do I make one and do I even need one? This article will tell you everything you need to know!
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Account-Based Marketing: Stats and Trends for 2021

87% of account-based marketers say that ABM initiatives outperform other marketing investments. So, like a fine wine, or piece of cheese, or Jeff Goldblum, ABM has gotten better year after year after..
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How to Use AI to Write Eye-Catching Email Subject Lines

Subject lines are up there for the most important parts of a successful email marketing campaign. Basically, if recipients choose to open your emails, you'll be able to start them down the pipeline...
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The Marketers Roadmap To Success In The Cookieless Future: 3 Things You Should Know

In a cookieless climate where customer consent is front and centre, how can marketers optimise their first-party data strategy?
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