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Resources Hub

AntiConLX DialUp APAC with Guy Kawasaki

18th October 2022, Online
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Event

A Guide to Martech Effectiveness

Marketing technology has become essential to marketers over the past decade. However, many marketers still see technology as the exclusive domain of IT, with key decisions on tech selection taking..
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MarTech News: Round-Up 13/10/22

Optimizely Unveils New Product Updates, Clearspeed Raises $27M, Persado Introduces New API and more in this week's news

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News

How Does Connected TV (CTV) Marketing Work?

Connected TV is, in basic terms, any device that is connected to a television to support video content and streaming. 
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Story

How to Build a High-Performing Operations Teams for Sales and Marketing

Watch on-demand: How to Build a High-Performing Operations Teams for Sales and Marketing

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Video

Growth Hacking Best Practice Guide

This LXA report is designed to introduce marketers to the concept of growth hacking. We will outline what growth hacking is and what makes it different to traditional marketing methods. 
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Resource

Enhancing your Go to Market Strategy through the Power of Partnerships and Ecosystems

Watch on-demand: Enhancing your Go to Market Strategy through the Power of Partnerships and Ecosystems
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Video

What is Direct-to-Avatar?

Cutting out the middleman, and bypassing humans completely, Direct-to-avatar might change the face of consumer business models for good.
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Story

What Is Conversational Marketing?

Conversational marketing is above all a customer-centric approach. It is dialogue-driven, easy, and accessible. So, it's no surprise that it's become the go-to strategy for driving customer..
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Story

Creativity in an AI world, the creator economy, with Kevin Kelly

Watch on-demand: Creativity in an AI world, the creator economy with Kevin Kelly

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Video

MarTech News: Round-Up 15/09/22

CVS Health To Acquire Signify Health,PolyAI Raises $40M, ActionIQ and Slalom Partner and more in this week's martech news
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Story

MarTech News: Round-Up 08/09/22

Blueshift Debuts Pre-Built AI Recommendations,Zuora To Acquire Zephr, Carrieverse Partners With Polygon and more in this week's martech news
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News