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Marketing Resources

In-Person Events

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Resources Hub

CDPs - Marketing Platforms vs Pure Play - How do you decided which CDP is best for you?

CDP, customer data platform, data driven, SCV, omnichannel
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Content marketing - Storytelling And Data: Why Emotional Data Is The Answer To MarTech

This video looks at the link between storytelling and data. Why emotional data is the answer to technology, time and trust. 

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Content tech - The strategy and stack you need to reach a global audience

How to reach a global audience, using the MarTech Alliance's 4Ps

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Increase advertising spend efficiency through conversion rate prediction 

20% of keywords never generated a conversion. This represents 22% of our spend in 2019 for paid search. This presentation looks at how to increase spend on advertising effectively. 

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Geeking out on developing a customer centric product

This presentation looks at geeking out on developing a customer-centric product. Talking about how to address the customer needs and understand the customer problems to create the right experience. 

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Customer Data Platforms in Action

A 3 people panel discusses the excitement of MarTech and the process of getting the best for a business 

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Data & analytics - Test, Learn, Build, Repeat. Marketers Building for the Future

Fabio talks about the importance of having an agile approach to marketing.

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Data as a Force For Good: A Chat About the Ethical Use of Data in Tech

Putting the customer at everything you do and the use of data for good.

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Email Deliverability: A Journey to the Inbox

Email is the central strategy where customer engagement is built. Its the core thread, this presentation investigates the process of this. 

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Half the money I spend on AI is wasted

Understanding why money spent on advertising is wasted, a look into return on investment and AI. 

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How to audit your marketing stack

Carlos talks about the change in learning and Martech. 

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How to Identify Your Operational Approach

Moni talks about the role of marketing operations and how to have a philosophical approach to operations. 

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