20% of keywords never generated a conversion. This represents 22% of our spend in 2019 for paid search. This presentation looks at how to increase spend on advertising effectively.
20% of keywords never generated a conversion. This represents 22% of our spend in 2019 for paid search. This presentation looks at how to increase spend on advertising effectively.
This presentation looks at geeking out on developing a customer-centric product. Talking about how to address the customer needs and understand the customer problems to create the right experience.
A 3 people panel discusses the excitement of MarTech and the process of getting the best for a business
Fabio talks about the importance of having an agile approach to marketing.
Putting the customer at everything you do and the use of data for good.
Email is the central strategy where customer engagement is built. Its the core thread, this presentation investigates the process of this.
Understanding why money spent on advertising is wasted, a look into return on investment and AI.
Moni talks about the role of marketing operations and how to have a philosophical approach to operations.
This discussion looks at peoples behaviour right now and what is going to be permeant and what is temporary.
The future is faster than you think. This talk looks at the fact people have no idea how fast things are changing
A talk at AntiConLX Global by Jeff Eckman, CEO of Blue Green Brands
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