Resources Hub

3 Ways to Support and Delight Your Customers

According to a study conducted by Loyalty One, 94% of customers who received a surprise gift or special recognition felt more positive about the sending company and 34% of customers gave the brand..

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How Deeply is Customer Experience Measurement Affected by AdBlockers?

Ad blockers are widespread these days and are used by many users. Today, 42.7% of internet users worldwide report using an ad blocker.

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Three Top Examples of Unsubscribe Emails (and Why They Work!)

You've finally crafted the perfect email. It's pure art - how have you managed to match that Schitt's Creek gif so perfectly to the bullet points?! But wait, what's that? Someone's unsubscribed?..

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Sales and Marketing Alignment: Stats and Trends for 2022

Sales stand on one side of the ice. Marketing on the other. Both wear matching sequinned leotards. The music starts, the spot light turns on. 

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Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy

Yes, the death of third-party cookies has been delayed. No, savvy brands shouldn't procrastinate and just wait to see what happens. It's time to act!

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AntiConLX DialUp w/ Seth Godin

Marketing legend Seth Godin joins us on the virtual stage for a 30 minute Q&A. Catch the action on-demand.

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AntiConLX DialUp: Joe Pulizzi and Robert Rose's 2021 in Review

Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..

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Martech News: Weekly Round-up 09/12/21

Read all the latest stories in this week's martech news!

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What is Web 3.0 Marketing?

"Another one?!" I hear you say. "I can barely keep up with the one we've got. I haven't even got a Twitter account yet!"  Wowee. Wait until you hear about the Metaverse. 

So, what is it? Where is..

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AntiConLX DialUp: Joe Pulizzi and Steven Bartlett on Web 3.0

If you caught our episode of AntiConLX DialUp with Content Kings Joe Pulizzi and Robert Rose, first up - you're welcome. Secondly, we have lots of things to discuss.

2022 will be an exciting time..

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AntiConLX DialUp: Steven Bartlett Explains Why Email Still Works

If you caught our AntiConLX DialUp sesh with Steven Bartlett, Ol' S.B gave us a run down on his top five B2B predictions for 2022. Among these was a big reveal: traditional social media is dead.
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5 Ways Your Marketing Team Can Help Sales

Sales teams manage a lot of different factors today. Some are new, fresh challenges and some are old, but they are all part of a pretty delicate balancing act. No one wins in a silo, making it..

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