Resources Hub

How to Drive Successful Virtual Training Webinars

How can you drive a successful virtual training webinar? Discover the essentials of setting up and running one in this blog post.
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Ten of the Worst Marketing Mistakes Ever to Grace Our Planet

We present ten of the worst marketing mistakes, with examples from Gap, Pepsi, Apple and more.
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How to Use Video in Your Event Marketing: Before, During and After

Video is 600% more effective than print and direct mail combined, and 1200% times more likely to be shared than links and text combined, according to Forrester. But it's a trick surprisingly..
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What Does the Email Newsletter of 2021 Look Like?

Your business's email newsletter have help, or hinder, the delivery of company information. It's a way for you to communicate with your audience in a way which is informative and entertaining,..
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Every C-Level Job and What They Do

There are a silly amount of C-level executive jobs in the world of business (CEO, CMO, COO, etc) that it's hard to know who does what. Here's your definitive list!
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What is MarTech?

What exactly is martech and why is it so important? Marketing technology, or “martech” as it is so often referred, is one of those buzzwords that you hear popping up outside of the digital sphere..
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Customer Experience: Stats and Trends for 2021

The best way to understand and exploit Customer Experience is to know the relevant stats and trends, so you can improve your own!
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Martech News: Weekly Round-up 18/08/21

Verint acquires Conversocial, Adverity secures $120M, Seismic acquires Lessonly, Foleon announces $10 million Series C funding, Salesforce announce plans to integrate Slack, T-Mobile confirm data..
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Zero, First, Second, and Third Party Data: What's the Difference?

Where should you focus your data-related intentions? What data, when collected, has a good balance of quality, reach, and customer trust? 
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How to Impove Your Visual Marketing

How do you boost your visual marketing return on investment (ROI) on your website? You need to make sure you use images and use them well!
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How To Use Video in Your Email Marketing

Email marketing leads to way more action being taken by readers. Research has shown that video-based email marketing can significantly increase conversions - that means click-through rates increasing..
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What, Why, How of Digital Out of Home Advertising

This year, digital out-of-home advertising is forecasted to capture 40% of OOH ad spending, making out of home (OOH) the only traditional advertising category that's still growing strong. 
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