Resources Hub

MarTech News: Round-Up 01/09/22

Neustar Partners With InfoSum, QuestionPro Acquires Digsite, Medallia Acquires Mindful, Lily AI Closes $25M Series B and more in this week's martech news

What are Creator Coins? Should I Care?

With Creator Coins, influencers will be able to craft their own type of cryptocurrency, with which they can build fan engagement. 


CDP Best Practice Guide

This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection. 


MarTech News: Round-Up 25/08/22

Vidmob Raises $110 Million In Series D Investment Round, NICE Secures Microsoft Partner Designation, Transunion Partners With Canvas Worldwide and mroe in this week's martech news


What is the Recession Playbook for Marketing Leaders?

Gartner uncovers 9 actions marketing leaders can take to win through recession 

GameFi and Marketing: The Top 5 Play-to-Earn and NFT Games

2022 has been the year for GameFi fundraising, in fact, Metaverse and Gaming fundraising saw a huge increase from $874M in 2021, to $2.4B in 2022

How Personalisation Combats Uncertainty in the Customer Journey

As uncertainty rises worldwide, brands can reassure consumers through personalisation


Delivering B2B Marketing Success with Precision Demand

B2B buying behaviour has changed to be more self-service and digital. As a result, B2B buyers act much more like B2C buyers and have higher expectations of being heard, known, and understood.

3 Simple Steps for Building an Engaged Online Community

 It's all about building an engaged, excited online community. Here are three steps you can take to do it. 

The Value of Marketing Certifications

As a learning business, we get to meet all sorts of marketers who want to keep upgrading with us. 


Marketing Leaders Book Club - The 22 Immutable Laws of Marketing

"Marketing is a battle of perceptions, not products," said Al Ries and Jack Trout in their seminal work The 22 Immutable Laws of Marketing.


MarTech News: Round-Up 18/08/22

Conductrics Integrates Customer Surveying Capabilities, Reputation Adds New Social Experience Features, Invoca Announces New Integration With Five9 and more in this week's martech news