Resources Hub

What is Dark Social, and Why Should I Care?

'Dark Social' is when users will share content via private channels, such as email, WhatsApp, Facebook Messenger, or text. Is it as spooky as it sounds?
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Why Everyone is Talking About CDPs

Watch on-demand: Join Lourenco Mello, Product Marketer at Snowflake, to learn why operating with a CDP as a separate silo is a risky idea... and ways to supercharge your campaigns with a different..
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What is The Ethereum Merge, and Should Marketers Care?

It's finally happened. The Ethereum Merge has started its first stages. But why should marketers care? 
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Web3: Stats and Trends for 2022

Web3 could very well be the future of the internet. It involves a space where people operate on decentralised, almost anonymous platforms. This means moving away from the big, guiding hands of tech..

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MarTech News: Round-Up 01/09/22

Neustar Partners With InfoSum, QuestionPro Acquires Digsite, Medallia Acquires Mindful, Lily AI Closes $25M Series B and more in this week's martech news
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What are Creator Coins? Should I Care?

With Creator Coins, influencers will be able to craft their own type of cryptocurrency, with which they can build fan engagement. 

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CDP Best Practice Guide

This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection. 

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MarTech News: Round-Up 25/08/22

Vidmob Raises $110 Million In Series D Investment Round, NICE Secures Microsoft Partner Designation, Transunion Partners With Canvas Worldwide and mroe in this week's martech news

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What is the Recession Playbook for Marketing Leaders?

Gartner uncovers 9 actions marketing leaders can take to win through recession 
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GameFi and Marketing: The Top 5 Play-to-Earn and NFT Games

2022 has been the year for GameFi fundraising, in fact, Metaverse and Gaming fundraising saw a huge increase from $874M in 2021, to $2.4B in 2022
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How Personalisation Combats Uncertainty in the Customer Journey

As uncertainty rises worldwide, brands can reassure consumers through personalisation

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Delivering B2B Marketing Success with Precision Demand

B2B buying behaviour has changed to be more self-service and digital. As a result, B2B buyers act much more like B2C buyers and have higher expectations of being heard, known, and understood.
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