From a survey of 1,500 VP+ marketing executives, conducted by Wakefield Research on behalf of Braze, emerged three customer engagement trends. Number one, brands are more confident than ever about..
Deloitte Digital Acquires Blended Digital Branch Raises $300 Million Starburst Raises $250 Million Shopware Raises $100 Million️ AppDirect Acquires ITCloud.ca Optimizely Partners with Google Cloud
The Super Bowl is the biggest event of the year for advertisers. In 2021, the average cost for ad space reached $5.6 million on average for a 30-second slot. Find out who the winners, and losers..
Digital marketing and content expert. Writer and bestselling author. Keynote speaker and world's first Chief Content Office. #Queen, according to a Content Marketing World audience member. Who is Ann..
This new integration between Acxiom & Treasure Data enables brands to bridge the gap between paid and owned media for a full-funnel view in a future cookie-less world.
The Super Bowl has been one of the biggest marketing events for decades. But the use of data has bought it into the 21st century. The thing is we've got a couple of issues.
Revenue growth for marketers has never been about capturing leads, doing a hand-off with your sales team, and then yet another hand-off to a different team when the lead becomes an actual customer.
In a move which has huge potential implications for the online ad industry, the Belgian Data Protection Authority (DPA) has ruled that IAB Europe's cookie consent framework violates GDPR.Â
Who Do You Need to Hire For Your Metaverse Team? With meta hiring 10,000 metaverse roles for the development of the metaverse. Who will companies need to hire?
