Zero-Party Data: An Explainer

Zero-party data is here and it's one of the best ways to connect with customers. Learn more about zero-party data and how we collect it.

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Zero, First, Second, and Third Party Data: What's the Difference?

Where should you focus your data-related intentions? What data, when collected, has a good balance of quality, reach, and customer trust?Â

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Your Guide to MarTech Tool Consolidation

Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.

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Your Guide to Customer Data Platforms (CDP) vs Data Management Platforms (DMP)

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often confused with eachother, but they are not the same. Download to learn more.

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Your Guide to Aligning branding and marketing with creative automation

Discover how branding and marketing can be aligned to face present-day challenges in an agile way

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Your Buyer is Telling You Their Story. But Are You Listening?

The new B2B buyer journey is anything but linear. Learn how to plan a buyer-centric and omnichannel marketing and sales funnel with precision demand marketing.

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You've Heard of Shadow IT, but Have you Heard of Shadow Creative?

Discover the meaning of shadow creative and learn how creative automation can protect companies from the dangers posed by this practice.

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WTF NFT - The Top 10 NFTs You Can Buy Right Now

It's only been a couple of weeks since the world went NFT-mad, putting bids on that random meme that lives in the recesses of your 15-year-old mind, or buying artwork that can never actually be hung..

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WTF Is Unstructured Data, and Is It the Future of Data Management?

According to the latest figures, the volume of unstructured data is set to grow from 33 zettabytes in 2019 to 175 zettabytes, or 175 Billion terabytes, by 2025. That's an unfathomable amount

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WTF Is the Metaverse, and What Does It Mean for Marketers?

Basically, the idea behind the metaverse is to create a space similar to the internet, but more tangible, in so the fact that users can interact with the world via digital avatars. Plus, unlike the..

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WTF are Rich Snippets?

Rich snippets can give your pages the edge in search results. We look at what snippets are, and how you can use them to promote your content more effectively.

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Workshops & Masterclasses

Select one of our open courses to run in-house, in-person or online, as a customised workshop wrapped around your team's needs or as a masterclass, one packed interactive session of the essentials of..

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Courses

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Marketing Resources

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Courses

Learning Resources

Marketing Resources

Events

More

Resources Hub

Zero-Party Data: An Explainer

Zero, First, Second, and Third Party Data: What's the Difference?

Your Guide to MarTech Tool Consolidation

Your Guide to Customer Data Platforms (CDP) vs Data Management Platforms (DMP)

Your Guide to Aligning branding and marketing with creative automation

Your Buyer is Telling You Their Story. But Are You Listening?

You've Heard of Shadow IT, but Have you Heard of Shadow Creative?

WTF NFT - The Top 10 NFTs You Can Buy Right Now

WTF Is Unstructured Data, and Is It the Future of Data Management?

WTF Is the Metaverse, and What Does It Mean for Marketers?

WTF are Rich Snippets?

Workshops & Masterclasses

LXA