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AntiCon logo

 The anti-conference | Sales Transformation Decoded 

  22nd May 2025 | London

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What's In Store for Sales?

Join the event that uncovers the secret sauce of modern sales excellence, from Sales AI to automation, sales ops to CRM, sales enablement to sales engagement, and sales talent to salestech tools.

  • Transformation Strategy | Unpacking the blueprint to sales transformation excellence. From AI to sales ops, sales data to CX, salestech tools to talent, sales enablement to action.
  • AI & Automation | Envisioning & activating AI of the possible in sales.
  • ABM & ABS | NextGen Sales. Integrating, embedding, aligning sales and sales. From account based marketing to sales, sales intelligence to sales activation.
  • Sales Enablement | Sales content, training to tech.
  • Tools | Mapping & stacking the sales modern
  • Data | Architecting and plumbing your CRM AND sales data ecosystem to embrace the latest and greatest salestech solutions.
  • Operations | Sales operations efficiency decoded for the AI era.
  • Sales Capabilities | Upskill, reskill and reinvent your sales team's capabilities. From program design to sales academy activation, training to talent management, culture to collaboration with marketing.

A few of the speakers lined up...

Stay tuned for even more announcements

Speakers ACGL 0525_Caroline Debenham - Cushman & Wakefield-1
Caroline Debenham
International Partner - Head Of Sales Enablement, EMEA
Speakers ACGL 0525_Stephen Pegler - Forterro
Stephen Pegler
Director, Sales Enablement
Speakers ACGL 0525_Aaron Spencer - OneAdvanced
Aaron Spencer
Revenue Enablement Director
Speakers ACGL 0525_Phil Hannabuss - Asite
Phil Hannabuss
Solutions Engineering Lead (Sales Enablement)
Speakers ACGL 0525_Olivier Ranunkel - Carwow
Olivier Ranunkel
Sales Enablement Manager
Speakers ACGL 0525_Marina Holiasmenos - Forcepoint
Marina Holiasmenos
Sales Enablement Manager - EUR | UK | META
Speakers ACGL 0525_Bashir Uthman - LogicEra
Bashir Uthman
Strategic Partnership And Sales Enablement Director
Speakers ACGL 0525_Frenci Bardhi - LXA-1
Frenci Bardhi
Senior Commercial Lead
Speakers ACGL 0525_Konstantina Kapetanidi - Schroders plc
Konstantina Kapetanidi
Global Head Of CRM And AI Sales Enablement
Speakers ACGL 0525_Anthony Doyle - Turnitin
Anthony Doyle
Director Of Sales Enablement
Speakers ACGL 0525_Johanna Taborda - Xero
Johanna Taborda
Sales Enablement Business Partner - Uk
Speakers ACGL 0525_Andrew Exton - Equinix Inc
Andrew Exton
Director - Sales And Partner Enablement
Speakers ACGL 0525_Edurne Rodriguez - Spotify
Edurne Rodriguez
Head Of Sales Training & Enablement
Speakers ACGL 0525_Jonathan Terry - Sage
Jonathan Terry
Commercial Enablement, Global Route To Revenue Sales & Success

Why AntiCon

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Be inspired

We hand pick, and ship in some of the greatest speakers on the planet just for you.

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Map & Stack

We run the ultimate event to help you to map and shop for your SalesTech tools. You'll hear insightful cases studies plus meet with the market's leading providers in the space to demo their tech.

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The cutting edge

Be where the puck is heading. We focus on the forefront of sales and tech, and where the two meet. It's here you can uncover your competitive advantage.

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Uncover Sales Operations Excellence

We bring you the practical, the bridge between vision and action. We pack our event with sessions on sales ops and enablement so you can uncover and apply what efficiency and effectiveness looks like in your organisation

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Meet your tribe

Connect with people like you. We bring together our community of sales leaders from brands like AWS, BT, Atos, SalesForce & plenty more.

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Experience

We bring you an event you'd choose to attend even if it wasn't for work. From made to order coffee to street food pizza, burgers and beers. Plus our resident DJ dropping 90s Hip Hop from when the doors open. And our event doesn't stop when the event does. Join our AntiCon After Dark Party.

What to expect from AntiCon

The original, and the only anti-conference

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This event sits in the magic middle of the event experience. Not a conference, summit or forum, not pretending to be a crazy festival. It's the anti-conference that mixes the right content with the right speakers with the right experience.

AntiCon tackles all things marketing transformation. From AI to automation, data to DX, talent to tools.

 

What's in store

Get ready for a one-of-a-kind experience at AntiCon

  • Feast out with some of London's finest street food trucks
  • Crack a beer with breath taking views of the city skyline 
  • Meet Paco the pug, chief marketing officer
  • Check out our 90s tuck shop. From Space invaders to wham bars we have you covered
  • Play your favourite 90s computer games, from Golden Eye to Street Fighter
  • Enjoy all the greatest 90s Hip Hop beats from our resident DJ
  • Join AntiCon After Dark Party

Snaps from AntiCon 

What happens at AntiCon? Check out the snaps from our last few events

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AntiCon Community

Join our community of sales enablement, SOPs, sales, revenue and growth officers.

Amazon
Meta
Google
WPP
Capita
Iron Mountain
Tottenham
Vodafone
SKY
Barclays
Euromoney
FT
HSBC
BT
EATON
The Telegraph
Asos
Informa
GSK
Chelsea
Intuit
Legal & General
Arsenal
McKinsey
John Lewis
Netflix

A few of our partners

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Loop Horizon
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Logo-Sitecore-500x281px
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Event Info & FAQs

Click to expand for more information. Email hello@lxahub.com for any general enquiries.