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Resources Hub

Book Of The Month - Thinking, Fast and Slow

Book Of The Month - Thinking, Fast and Slow
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Top 10 April Fool’s Jokes From Marketers in 2022

Every year, brands craft April Fool's campaigns. It offers an opportunity to communicate a light-hearted subversion of their brand image, entertaining their current community, whilst gaining..

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10 Growth Hacking Tips and Tools You Need to Know

According to Harvard Business Review, it can be 5-25% more expensive to attract new customers than retaining existing ones. So, reducing churn can be far less costly than new user acquisition but..
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Ulisse Sarmiento on The Secret Ingredients to CX Excellence

Ulisse Sarmiento on The Secret Ingredients to CX Excellence
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MarTech News: Round-Up 31/03/22

Uniform Acquires Headless Creator Astronomer Raises $213M RapidAPI Raises $150M Island Raises $115M Zoomd Acquires AI Marketing Platform Albert
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What is Google Analytics 4? Your FAQs Answered

What is Google Analytics 4? Your FAQs Answered
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MarTech News: Round-Up 24/03/22

TripleLift Buys 1plusX for $150M  Terminus Launches Connected Account Experiences Edison Interactive teams up with Vistar Media Impact.com Acquires Pressboard
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Martech WebSesh: The Secret Ingredients to CX Excellence: Data, Design & Delivery

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

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Email Marketing: Stats and Trends for 2023

Some key email marketing statistics and trends for 2022. 

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Is Influencer Marketing the Answer to Increased Privacy Regulations?

92% of consumers say companies must be proactive about data protection, with 64% saying they would blame the company, and not the hacker.
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The Art of Leveraging Commerce Data to Create Personalised, End-to-End Marketing Campaigns

big data can be intimidating to businesses. Whether you're experiencing inadequacy with data quality, literacy, or tools, it can be tough for both B2B and B2C companies to make headway with data. But..
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What is a Chief Technology Officer (CTO)?

A chief technology officer, or CTO, is an executive-level position in a company whose job is focused on the scientific and technological issues within that organisation.
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