Resources Hub

Martech M&A Activity Continues to Grow in Q1 2022

Martech M&A Activity Continues to Grow in Q1 2022
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The History of LXA (Formally Known as MarTech Alliance) Sarah O'Neill | 7 April, 2022

How it started....how it's going...

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Data and Privacy : Stats and Trends for 2023

Companies are beginning to feel the impact of this shift towards data privacy, with 97% saying they're planning to increase their spending on protecting consumer data. 
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Data and Privacy : Stats and Trends for 2023

Some key Data and Privacy marketing statistics and trends for 2022. 

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Book Of The Month - Thinking, Fast and Slow

Book Of The Month - Thinking, Fast and Slow
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Top 10 April Fool’s Jokes From Marketers in 2022

Every year, brands craft April Fool's campaigns. It offers an opportunity to communicate a light-hearted subversion of their brand image, entertaining their current community, whilst gaining..

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10 Growth Hacking Tips and Tools You Need to Know

According to Harvard Business Review, it can be 5-25% more expensive to attract new customers than retaining existing ones. So, reducing churn can be far less costly than new user acquisition but..
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Ulisse Sarmiento on The Secret Ingredients to CX Excellence

Ulisse Sarmiento on The Secret Ingredients to CX Excellence
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MarTech News: Round-Up 31/03/22

Uniform Acquires Headless Creator Astronomer Raises $213M RapidAPI Raises $150M Island Raises $115M Zoomd Acquires AI Marketing Platform Albert
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What is Google Analytics 4? Your FAQs Answered

What is Google Analytics 4? Your FAQs Answered
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MarTech News: Round-Up 24/03/22

TripleLift Buys 1plusX for $150M  Terminus Launches Connected Account Experiences Edison Interactive teams up with Vistar Media Impact.com Acquires Pressboard
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Martech WebSesh: The Secret Ingredients to CX Excellence: Data, Design & Delivery

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

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