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In-Person Events

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Resources Hub

Top 5 uses for Digital Brand Templates

From quicker content localization to digital ad production, check out five use cases for Bynder's Digital Brand Templates, featuring common customer use cases.
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What is a Martech Stack?

What is a headless a Martech Stack? How do I make one and do I even need one? This article will tell you everything you need to know!
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Account-Based Marketing: Stats and Trends for 2021

87% of account-based marketers say that ABM initiatives outperform other marketing investments. So, like a fine wine, or piece of cheese, or Jeff Goldblum, ABM has gotten better year after year after..
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How to Use AI to Write Eye-Catching Email Subject Lines

Subject lines are up there for the most important parts of a successful email marketing campaign. Basically, if recipients choose to open your emails, you'll be able to start them down the pipeline...
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The Marketers Roadmap To Success In The Cookieless Future: 3 Things You Should Know

In a cookieless climate where customer consent is front and centre, how can marketers optimise their first-party data strategy?
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Who is Darrell Alfonso?

Darrell Alfonso. He's one of the faces of marketing technology and he's a name you probably already know if you're on a website called MarTech Alliance. But how? What has Darrell done to get to where..
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How to Pick a Brand-Relevant Influencer (and Three Top Tier Examples!)

Mediakix have suggested that the influencer marketing industry global ad spend was projected to reach $5-$10 billion market in 2020. But 30% of professionals claimed that influencer identification..
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CDPs, DMPs and CRMs: Do I Need One (Or All Three)?

CDP vs DMP vs CRM – what is the difference between them, what do they do and do I need one (or all three), with Neill Brookman from TreasureData
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Martech News: Weekly Round-up 01/09/21

Infobip Collaborates With Adobe ,Rollworks Partners With Bombora And Kickfire, Memberful Partners With Spotify, Zendesk Acquires Cleverly.Ai, Cribl Raises $200 Million Series C, Emakina MENA Partners..
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Social Video Marketing: Stats and Trends for 2021

What is the best social media platform to use for your video marketing? Here are a few stats to help you decide.
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Book Of The Month - The Practice

Seth Godin's bestseller The Practice is LXA's Book of the Month, as it teachers reader how to overcome creative boundaries...
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What Is Digital Transformation, and Where Does Martech Fit In?

I'll look at what digital transformation is, why it's necessary, and the part played by martech in an effective transformation strategy.
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