Resources Hub

How a DAM can improve content ROI

A guide to digital asset management platforms and the content challenges they can solve
Resource

Financial Services Providers Need To Support Customers According To Their Evolving Needs

There’s a dichotomy in the behaviour of customers post-pandemic, but understanding your customers leads to business success.
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The Lead Funnel is Broken. Try Cross-Channel Activation Instead

More leads often just means more work for you, because if the funnel is stuffed full of contacts gathered just to meet goals, you’ll more likely create a blockage than create new business.
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Brands That Have Used Gamification to Cut Through Digital Marketing Noise

The digital universe is getting crowded, and it means consumer attention is waning. There is simply too much for them to see. Instead, brands need new ways to help cut through the noise
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Accessibility In Email: How Important Is It?

Email open rates average at around 20% which means for every five people who receive your email four won't even open it.
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Accessibility In Email: How Important Is It?

The average person receives over 100 emails a day - so around 20 of those they are opening and engaging with. 
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5 Steps to Achieving Sales and Marketing Alignment

 Sales and marketing teams being aligned can be vital for company success. So how do you achieve this? Read the five steps for achieving sales and marketing alignment, here!
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MarTech News: Round-Up 14/07/22

Gnosis Safe Raises $100M Konnecto Raises $21M SupportLogic Launches Agent Coaching and Evaluation (ACE) Application Deutsche Telekom and Google Cloud Sign Partnership Agreement Medallia to Acquire..
News

Digital Marketing Transformation Roadmap: Your FAQs Answered

With 47% of organisations having no digital transformation at all, and 59% expressing concern that it may be too late for them to begin implementing digital transformation measures, it can seem like..
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AntiConLX Global 2022 - Attack the Beast: Why and How to Automate Manual Marketing Campaigns

1st July 2022, AntiConLX 2022 On Demand
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7 MarTech Trends Marketers Should Know

At AntiConLX, a unique conference for marketing technology enthusiasts to gather, share, and learn, it was time to pull out the crystal ball and data insights on emerging trends. 
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AntiConLX Global 2022: Steven Bartlett on Web3 – The Greatest Technological Shift of our Lifetime?

1st July 2022, AntiConLX 2022 On Demand
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