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MarTech News: Round-Up 27/01/22

Thunderhead to be Acquired by Medallia. Mention Me raises $25M. Observable Raises $35.6M. CaptivateIQ Raises $100M Series C, Gains $1.25B valuation. Semrush Acquires Backlinko. SBI Acquires Smart..
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2022 Global Customer Engagement Review

Download the review to discover the biggest trends shaping customer engagement in 2022, and dive into the exclusive data insights that will help you tackle today’s business challenges.
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Is There a Place for B2B in the Metaverse?

Business is all about meeting your customers where they are, at the right time. Remember, B2C concepts and techniques are seeping into B2B. So how can the metaverse be adopted by B2B businesses?
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OPINION: Putting Your Loyalty Programme at The Heart Of Next-Gen CX

Case studies, tutorials and tips for marketers responsible for implementing marketing strategy and campaigns.
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Gamification in Marketing: Stats and Trends for 2023

Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.

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Gamification in Marketing: Stats and Trends for 2022

Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.
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B2B Game Changers Recap: 5 Key Takeaways for 2022 from Precision Demand Marketing Practitioners

In this B2B Game Changers Recap, learn from real-life Precision Demand practictioners about how the marketing landscape is changing, what they are investing in this year, and how they're approaching..
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AntiConLX DialUp B2B: The 2022 B2B Demand Generation Playbook

Catch the session on demand
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6 Ways to Optimize ABM With Website Personalization

ABM provides the account-level data needed to understand where buyers are in their journeys so how can marketers translate that to websites and landing pages to create a seamless customer experience?
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The History of Salesforce

Based in the Salesforce Tower in San Fran, Salesforce reached the high heights of $21.25 billion of revenue in 2021 alone. What's the story behind Saleforce?
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MarTech News: Round-Up 20/01/22

Cognism raises $87.5m. Microsoft To Buy Activision Blizzard. ClariRaises $225 Million.Acxiom Partners With Transunion. Alteryx Buys Trifacta for $400 Million. LoopMe Sells Majority Stake to Private..

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Martech WebSesh: Martech & Marketing Ops Career Open Day

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

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