Resources Hub

6 Benefits of Sales and Marketing Alignment

Sales and marketing should be BFFs. Unfortunately, misalignment is extremely common. So how do you ensure sales and marketing alignment, and what are the benefits?
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MarTech News: Round-Up 16/06/22

Demandbase Launches Demandbase Data (D2) Labs Salesforce Releases NFT Cloud Devo Raises $100 Million Tealium Integrates with Merkle Merkury
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SEO Technology Buyer Guide

In this guide we’ll examine the SEO technology tools which help businesses of all sizes manage the different aspects of their SEO strategy. 
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Three Brands With The Ultimate Digital Marketing Strategies

Digital marketing strategy is a hard graft sometimes. Which brands have the best approaches, and how can you grow your business with digital marketing?
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SalesTech Buyer Guide (2nd edition)

Salestech is where sales and technology meet. 
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AI With Soul: What is Human-Centred AI?

Human-centred AI is focused on creating an ethically designed algorithm, which has learnt from human input and collaboration. What does it mean for the future of customer experience?
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Three Creepy Examples of Personalisation, and How to Avoid The Trap

How do you provide personalisation, without creeping out your customers? So, how do you avoid the over-personalisation trap? And which brands are doing personalisation wrong?
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Q&A: Meet...AntiConLX Global Speaker Sean Donnelly

Read our Q&A with AntiConLX speaker Sean Donnelly, Head of Product at LXA!
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Journey Orchestration Engines Best Practice Guide

Customer journey orchestration bridges the gaps between teams and touchpoints to actively manage the customer journey
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Q&A: Meet...AntiConLX Global Speaker Sam Choi

Read our Q&A with AntiConLX speaker Sam Choi! Sam is a passionate RevOps professional and is a big name in the turbulent world of early-stage B2B SaaS start-ups. 
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Marketing Budgets 2022: Stats and Trends

Marketing budgets are bouncing back. Find out all the latest marketing budget stats and trends for 2022 here!
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MarTech News: Round-Up 09/06/22

 AppOmni Raises $70M Hootsuite Partners with TikTok Broadcom Acquires VMware. Airship Acquires Gummicube 
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