Book Of The Month - Obviously Awesome

April doesn't espouse a "silver bullet" solution. She emphasises the importance of examining your environment, then examining it again.

Story

Five Marketing Ops Mistakes and How to Avoid Them

In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..

Story

MarTech News: Round-Up 05/05/22

Medallia Acquires CXTeam Integrate Launches Precision Social and Cross-Channel Insights Mavrck Raises $135M Movable Ink Raises $55M Yellow.ai Launches Low-code Digital Agents BWZ Media Acquires..

News

How to Stop Your Marketers From Leaving Their Jobs

Although the majority of marketers are very likely to stay within the industry for the next five years, many are planning to leave their current jobs.

Story

Martech Day 2022: The Release of the 2022 Supergraphic

Scott Brinker and Frans Riemersma, supported by LXA, give us a run down of the martech industry as a whole, and release the anticipated 2022 supergraphic.

Story

The Top 10 SalesTech Influencers to Follow Right Now

We've got established names, we've got new names, all with one thing in common: they're mad for Salestech.

Story

MarTech News: Round-Up 28/04/22

Observe.AI Raises $125M ON24 Acquires VIBBIO Elon Musk Acquires Twitter Strivr Lands $35M for VR Training ActionIQ Releases B2B Customer Experience Scorecard

News

What Is A Chief Experience Officer (CXO)?

Customer service is considered a priority for many companies. But who's responsible?

Story

The Top Hot Takes on the Twitter Takeover

Elon Musk has struck a deal to acquire Twitter for $44bn. And marketers have a lot to say.

Story

The Ultimate Guide to Metaverse Influencers: What Do They Mean For the Future of Marketing?

The influencer marketing industry potentially reaching $16.4B in 2022, there's no sign of it slowing down. So, where's it going next? Well, the Metaverse, of course!

Story

Why Events Should Always be Learning Experiences

Forums and events have long been a staple of the industry. But how can they be used to upgrade the skills of your team? How can you inspire two-way communication?

Story

Word of Mouth Marketing: Stats and Trends for 2023

Word of mouth marketing drives a whopping $6T of annual consumer spending and is estimated to account for 13% of consumer sales.

Story

Courses

Learning Resources

Marketing Resources

Events

More

Courses

Learning Resources

Marketing Resources

Events

More

Resources Hub

Book Of The Month - Obviously Awesome

Five Marketing Ops Mistakes and How to Avoid Them

MarTech News: Round-Up 05/05/22

How to Stop Your Marketers From Leaving Their Jobs

Martech Day 2022: The Release of the 2022 Supergraphic

The Top 10 SalesTech Influencers to Follow Right Now

MarTech News: Round-Up 28/04/22

What Is A Chief Experience Officer (CXO)?

The Top Hot Takes on the Twitter Takeover

The Ultimate Guide to Metaverse Influencers: What Do They Mean For the Future of Marketing?

Why Events Should Always be Learning Experiences

Word of Mouth Marketing: Stats and Trends for 2023

LXA