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Resources Hub

Marketing Leaders Book Club - Hacking Growth

How can companies continue their growth, without sinking huge amounts of money they don't have, into projects that might not even work? Hacking Growth by Sean Ellis and Morgan Brown has the answer. 
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The A to Z of SalesTech Terminology

 We've put together a list of the top Salestech terms. Consider this your comprehensive dictionary of SalesTech phrases, acronyms and abbreviations.
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ABM Best Practice Guide

Account-Based Marketing (ABM) has grown in popularity over the past few years, as marketers realise the effectiveness of a more focused alternative to other marketing approaches. 
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MarTech News: Round-Up 19/05/22

Storyblok Raises €44.8 million ActiveCampaign Acquires Postmark and DMARC Digests Google Unveils Digital Workplace Plans mParticle Launches CX Tool Journeys StoryStream Announces Partnership With THG..
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Six Marketing Books You Need to Read Right Now

Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand, those with an annual income of..

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Book of the Month: The Choice Factory by Richard Shotton

Carlos chats with Richard Shotton about his book The Choice Factory: 25 behavioural biases that influence what we buy about Uber's success with the application of psychological principals, the use of..
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AntiConLX DialUp with Scott Brinker & Darrell Alfonso

Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand

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MarTech News: Round-Up 12/05/22

Conversica Partners With 6sense Account Insights  Pyramid Analytics Closes $120 Million Series E Financing Smartly.io Joins TikTok Marketing Partner Program
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How to Build the Ideal Sales Tech Stack for Your Team

Think more master craftsman, less cowboy builder. With companies using more and more technology to improve their sales productivity and win more deals, the perfect SalesTech stack is more vital than..
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The Future of Data in the Metaverse

The metaverse, and Web 3.0, have an opportunity to start from scratch. How can this new industry avoid the mistakes of the past?
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Six Sales Books You Need to Read Right Now

We went and asked a few of our residential sales experts to recommend their favourite sales books
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Book Of The Month - Obviously Awesome

April doesn't espouse a "silver bullet" solution. She emphasises the importance of examining your environment, then examining it again. 
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