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MarTech News: Round-Up 19/05/22

Storyblok Raises €44.8 million ActiveCampaign Acquires Postmark and DMARC Digests Google Unveils Digital Workplace Plans mParticle Launches CX Tool Journeys StoryStream Announces Partnership With THG..
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News

Six Marketing Books You Need to Read Right Now

Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand, those with an annual income of..

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Story

Book of the Month: The Choice Factory by Richard Shotton

Carlos chats with Richard Shotton about his book The Choice Factory: 25 behavioural biases that influence what we buy about Uber's success with the application of psychological principals, the use of..
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Story

AntiConLX DialUp with Scott Brinker & Darrell Alfonso

Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand

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Video

MarTech News: Round-Up 12/05/22

Conversica Partners With 6sense Account Insights  Pyramid Analytics Closes $120 Million Series E Financing Smartly.io Joins TikTok Marketing Partner Program
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How to Build the Ideal Sales Tech Stack for Your Team

Think more master craftsman, less cowboy builder. With companies using more and more technology to improve their sales productivity and win more deals, the perfect SalesTech stack is more vital than..
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Story

The Future of Data in the Metaverse

The metaverse, and Web 3.0, have an opportunity to start from scratch. How can this new industry avoid the mistakes of the past?
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Six Sales Books You Need to Read Right Now

We went and asked a few of our residential sales experts to recommend their favourite sales books
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Book Of The Month - Obviously Awesome

April doesn't espouse a "silver bullet" solution. She emphasises the importance of examining your environment, then examining it again. 
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Five Marketing Ops Mistakes and How to Avoid Them

In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..

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MarTech News: Round-Up 05/05/22

Medallia Acquires CXTeam Integrate Launches Precision Social and Cross-Channel Insights Mavrck Raises $135M  Movable Ink Raises $55M Yellow.ai Launches Low-code Digital Agents BWZ Media Acquires..
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How to Stop Your Marketers From Leaving Their Jobs

Although the majority of marketers are very likely to stay within the industry for the next five years, many are planning to leave their current jobs.
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