Resources Hub

Transform your ABM Strategy with the Account-Based Marketing Periodic Table

LXA's Account Based Marketing periodic table sets out the elements you need for a targeted account based marketing strategy.  
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Coca-cola global CMO primary learning objective: Martech and AI upskilling

Coca-cola's CMO discusses the increasing importance of the role of marketing technology (martech) and artificial intelligence (AI) in shaping the industry's trajectory, and highlights the need for..
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Webinar: Mapping and Stacking a High-Performance Marketing Team with Carlos Doughty

Build a high-performance marketing team with expert insights on roles, competencies, and capabilities. Join our exclusive webinar now!
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Martech: Love it or Loathe it?

Martech: Love it or Loathe it? New survey by Clevertouch Consulting reveals only half of marketers love their Martech and the majority (67%) are now prioritising technology over creativity
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Driving Agency Growth in 2024: The AI, Data, and Martech Industry Overview

Discover how martech and AI are driving agency growth in 2024. Explore key trends, challenges, and opportunities for marketers and agencies in the evolving landscape of data and technology.
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The Evolution of Digital Messaging Excellence

The Evolution of Digital Messaging Excellence report looks at the role that mobile push and app notifications play in omnichannel marketing strategies. 
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Watch On-Demand: The State of Martech for Agencies & Martech Solution Providers

Discover key 2024 martech trends for agencies, including AI, data privacy, and digital commerce. Learn how agencies can drive growth through training and upskilling.
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Workshop: Digital Asset Management

Learn how to maximise your Digital Asset Management investment with our comprehensive online workshop. Enhance brand consistency and streamline workflows. 
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Understanding 2024 Martech Trends for Agency Growth

Discover key 2024 Martech trends for agency growth, from big tech platforms to data challenges. Stay ahead in the evolving martech ecosystem.
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Watch On-demand: Transformational Thinking with Tom Goodwin

Explore transformational thinking with renowned business and tech expert Tom Goodwin in this insightful fireside chat. Gain valuable insights on growth mindset, leadership in the digital age, and..
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AntiCon DialUp: The habits of high-performing marketing teams

Join our latest event on the habits of high-performing marketing teams. In this session, we will delve into the key stages of the marketing process, including content and campaign planning, content..
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Marketing Capabilities Excellence: Developing & Delivering Your Marketing Capability Program & Academy

A guide to assessing marketing capabilities, planning and delivering a capability program and academy. 
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