SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist
Christine Bailey discusses the importance of using data to enhance our storytelling. Smart marketers blend data and insights to enhance creativity and storytelling.
We are moving away from a one size fits all platform to catering for new and diverse platforms.
8 Step Campaign Framework to creating a powerful marketing campaign.
Maria Reyes, Marketing Director at Bauer Media talks about voice technology and how she ended up doing voice for Bauer.
The journey of implementing a MarTech stack and the effect that has had on the company.
Carlos Cantu speaks about what Twitter has to offer for brands.
A look into modern marketing and the effect of data on marketing. Creative teams are having to use data to reach the right audience. They need to provide maximum integration for happy collaboration..
Mine big data for high quality small business owners and surround them with an automated, immersive omnichannel experience to increase awareness, preference and conversion.
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