AntiCon - May 2027

The anti-conference | AI, Data, Marketing & Sales Transformation Decoded

Thursday 21st May 2026

TICKETS ON SALE

Event

AntiCon DialUp: How to power Netflix-level personalisation in your lifecycle marketing

Watch on-demand | Everyone knows Netflix has mastered personalisation. But how do they actually do it?

WATCH

Video

Building Marketing Skills & Knowledge in an AI Era for Human & Digital Employees (Agents)

Discover how AI transforms marketing teams, enhances capabilities, and shapes strategies in our upcoming session with Carlos Doughty. Join us to redefine your marketing approach.

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Video

Workshops & Masterclasses

Select one of our open courses to run in-house, in-person or online, as a customised workshop wrapped around your team's needs or as a masterclass, one packed interactive session of the essentials of..

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Course

AntiCon DialUp: Personalisation at scale with AI Decisioning

Watch on-demand | This session explores how WHOOP, the human performance company, is transforming its lifecycle marketing strategy using AI decisioning to deliver deeply personalised experiences..

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Video

Certificate: Next-Gen Digital Marketing Course

On-demand coming soon | Get your All Access Learning Pass to enrol and get certified.

ENROL

Course

Report: State of AI Marketing & Sales

With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..

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Resource

AI Marketing & Sales Periodic Table

This AI Marketing periodic table pulls together all the key pieces of a solid AI-powered marketing strategy into one easy-to-follow guide. It's a blueprint for making a real impact and ensuring AI..

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Resource

Periodic Table of Marketing Capabilities

LXA's Marketing Capabilities Perodic table sets out the elements you need for a comprehensive marketing capabilities programme.

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Resource

Transform your ABM Strategy with the Account-Based Marketing Periodic Table

LXA's Account Based Marketing periodic table sets out the elements you need for a targeted account based marketing strategy.

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Resource

Coca-cola global CMO primary learning objective: Martech and AI upskilling

Coca-cola's CMO discusses the increasing importance of the role of marketing technology (martech) and artificial intelligence (AI) in shaping the industry's trajectory, and highlights the need for..

Story

Martech: Love it or Loathe it?

Martech: Love it or Loathe it? New survey by Clevertouch Consulting reveals only half of marketers love their Martech and the majority (67%) are now prioritising technology over creativity

Story

Edtech – supported with managed services

Learning Delivery Formats

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Open Courses

More

Edtech – supported with managed services

Learning Delivery Formats

Learning Insights

Marketing Insights

Events

More

Resources Hub

AntiCon - May 2027

AntiCon DialUp: How to power Netflix-level personalisation in your lifecycle marketing

Building Marketing Skills & Knowledge in an AI Era for Human & Digital Employees (Agents)

Workshops & Masterclasses

AntiCon DialUp: Personalisation at scale with AI Decisioning

Certificate: Next-Gen Digital Marketing Course

Report: State of AI Marketing & Sales

AI Marketing & Sales Periodic Table

Periodic Table of Marketing Capabilities

Transform your ABM Strategy with the Account-Based Marketing Periodic Table

Coca-cola global CMO primary learning objective: Martech and AI upskilling

Martech: Love it or Loathe it?

LXA