The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Learning Hub

Six Sales Books You Need to Read Right Now

We went and asked a few of our residential sales experts to recommend their favourite sales books

Book Of The Month - Obviously Awesome

April doesn't espouse a "silver bullet" solution. She emphasises the importance of examining your environment, then examining it again. 

Five Marketing Ops Mistakes and How to Avoid Them

In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..


MarTech News: Round-Up 05/05/22

Medallia Acquires CXTeam Integrate Launches Precision Social and Cross-Channel Insights Mavrck Raises $135M  Movable Ink Raises $55M Yellow.ai Launches Low-code Digital Agents BWZ Media Acquires..

How to Stop Your Marketers From Leaving Their Jobs

Although the majority of marketers are very likely to stay within the industry for the next five years, many are planning to leave their current jobs.

Martech Day 2022: The Release of the 2022 Supergraphic

Scott Brinker and Frans Riemersma, supported by LXA, give us a run down of the martech industry as a whole, and release the anticipated 2022 supergraphic.

The Top 10 SalesTech Influencers to Follow Right Now

We've got established names, we've got new names, all with one thing in common: they're mad for Salestech. 

MarTech News: Round-Up 28/04/22

Observe.AI Raises $125M ON24 Acquires VIBBIO Elon Musk Acquires Twitter Strivr Lands $35M for VR Training ActionIQ Releases B2B Customer Experience Scorecard

What Is A Chief Experience Officer (CXO)?

Customer service is considered a priority for many companies. But who's responsible?


The Top Hot Takes on the Twitter Takeover

Elon Musk has struck a deal to acquire Twitter for  $44bn.  And marketers have a lot to say. 

The Ultimate Guide to Metaverse Influencers: What Do They Mean For the Future of Marketing?

The influencer marketing industry potentially reaching $16.4B in 2022, there's no sign of it slowing down. So, where's it going next? Well, the Metaverse, of course!

Why Events Should Always be Learning Experiences

Forums and events have long been a staple of the industry. But how can they be used to upgrade the skills of your team? How can you inspire two-way communication?