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State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 

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The Shift In Drift

Leading sales and marketing platform and creators of the conversational marketing category, Drift announces a new category: Revenue Acceleration.  

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The Shift In Drift

Martech News: Weekly Round-Up 04/08

Microsoft in talks to buy TikTok

The Big Tech Execs get a grilling from the Antitrust Hearing

MarTech News: Weekly round-up 28/07

What Marketing Looked Like in the Last Pandemic

B2B Marketing Trends - Now & Next

Why Creativity Matters More Than Ever

Suspension of Disbelief in Marketing

Why We're All in the Business of Trust

Go Premium or Go Home

Acquia Powers the Patriots through Super Sunday

Why it's Important for the CMO to be Friends with Sales and CSM

Marketing BS Free Dictionary – Jargon Made Simple

Q&A: Peter Irikovsky from Exponea

Q&A: Alex Olley from Reachdesk

Q&A: James Isilay from Cognism

Reachdesk Case Study - test IO

A Day in the Life - Vicki Scheele

Case study: Marketing Transformation Helps Schwab Drive Marketing-Qualified Leads

Three Ways to Break Through the Noise with Video

4 Reasons Search Is the Most Critical Issue for Your Brand This Year

What Dr Seuss Can Teach us About MarTech and Ethics

A Day in the Life - John Watton

#MarTechFest Dial Up - Jaime Lopez

#MarTechFest Dial Up - Malcolm Auld

#MarTechFest Dial Up - Andrea Fryrear

#MarTechFest Dial Up - Marc Geffen

Challenging Your Understanding of “The Right Time”

Automated Data Integrations Case Study

IKEA Uses Data Intelligence to Prepare for Multi-channel Growth

8 Key Metrics for Your Performance Marketing Reports

In Praise of the Marketing Technology Landscape Supergraphic!

4 Common Myths Debunked about MarTech Roles

How Webinars Have Shifted our Perception of Value

Who is Paco the Pug?

Marketing Technology Landscape Supergraphic 2020

MarTech Alliance Quarantunes Playlist

The Best Marketing Virtual Events/Conferences to Attend in 2020

The Best Marketing Events & Business Conferences for 2020: APAC Edition