Gamification isn't just about turning all the files in your office into a huge game of Jenga. Or maybe it is, I won't tell you how to live your life.

So, we're thinking beyond the buzzword. Gamification is beyond just a technology; it's psychology. In fact, it's become a marketing darling, with 93% of marketers claiming they love gamification. Nwah. 

And as an industry, it's grown significantly over the last few years, and is predicted to grow even further. With a (cough cough) certain pandemic, we've all had to adapt to an increasingly digital, no-contact world. Gamification has thrived in this space, and proved itself as an effective technology, offering engagement and entertainment for distant-event-goers, students, and workshop attendees alike. 

It's no surprise then that the gamification market is estimated to grow by 30.1% by 2024. 

With companies such as Snipp making big moves into the gaming space, marketers are realising the potential of the technology. So, let's have a look at some tangible proof of this, shall we?