State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


MarTech News: Round-Up 10/11/22

This Week in Martech: 💰 Alation Raises $123M 💰 Positive Group Raises $110M 👥 OpenX Technologies and Permutive Partner ⚙️ Oracle Launches AI Models ⚙️ Sitecore Adds New Products 💰 AutoLeadStar Raises $40M


MarTech News: Round-Up 10/11/22

LXA Marketing Leaders Book Club: The Martech Handbook

MarTech News: Round-Up 03/11/22

What is customer journey management, and how can you get started?

The Ultimate A-Z of Web3 Terms

What is Gas App, and Why Should You Care?

Are Brands Dead?

MarTech News: Round-Up 27/10/22

LXA Marketing Leaders Book Club: Influence: The Psychology of Persuasion

Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration

How Brands Can Overcome The Rising Tide Of Mistrust Around Consumer Data

Is Generative AI the Future of Content?

AntiConLX Global 2022 - Psychology for Tech Usage

AntiConLX Global 2022 - Google Responsive Ads: 5 Secrets to unlock their performance

AntiConLX Global 2022 - Bridging the Gap to Web 3

AntiConLX Global 2022 - Achieving Gen Z Icon Status - Creative Sales and Marketing for Future-Forward Consumer Brands

AntiConLX Global 2022 - Change Management: the Missing Link in Marketing Operations

AntiConLX Global 2022 - From Touchpoints to Trustpoints: Building a CX Strategy That Drives Business Growth

AntiConLX Global 2022 - Acquiring Customers in a Cookie-less World

AntiConLX Global 2022 - Telling better digital stories with interactive content

Navigating the Changing Cookie Landscape - how to use the new framework to best advantage

AntiConLX Global 2022 - Why Silos are Impacting Your Pipeline

AntiConLX Global 2022 - Grow Your Customer Base in a Downturn with Digital Experience

AntiConLX Global 2022 - 98% of your messages suck (according to data)

AntiConLX Global 2022 - How to move from tactical testing to strategic experimentation and personalization

AntiConLX Global 2022 - Connected CX: Defining the new customer era with data, technology, & empowerment

AntiConLX Global 2022 - The State of Sales Enablement, Operations and Technology

AntiConLX Global 2022 - Building Playable Experiences into your Marketing Strategy

AntiConLX Global 2022 - Heathrow: Putting Data & Personalisation at the Heart of Passenger Experience

MarTech News: Round-Up 20/10/22

Acxiom’s EVP Mike Menzer on Consumer Trust and Data Chaos

MarTech News: Round-Up 13/10/22

How Does Connected TV (CTV) Marketing Work?

The Ultimate A-Z of Growth Hacking

Data privacy & the shift to a 'cookieless' world

Data Privacy and the EU: Using Consumer Data for Marketing

What is Direct-to-Avatar?

MarTech News: Round-Up 06/10/22

How Does Technology Impact Politics?

What Is Conversational Marketing?