State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


Top Five Growth Hacking Tips for Start-ups

Growth hacking is just drinking a bunch of protein shakes, right? Just getting really jacked and becoming an unstoppable marketing force.

Punching your way through ABM campaigns, crumbling third-party cookies with your bare hands.  


Top Five Growth Hacking Tips for Start-ups

Jay Baer on The Definition of Data Driven Marketing Excellence

What Does Industry 5.0 Mean For Marketing?

Martech: Beat the Gold Rush in South Africa and Australia

4 Things About Advertising That Don’t Need to Be Said

MarTech News: Round-Up 10/03/22

What is Lead Gen Technology?

Top Five NFTs by Women You Can Buy This International Women's Day

The Facts Behind Why Marketing Gamification Works

Why Precision Demand Marketing Starts With the Demand Acceleration Platform

Metaverse Marketing Unpacked, with Seth Godin, Steven Bartlett, Joe Pulizzi & Robert Rose

Seth Godin on B2B Personalisation Perfection

MarTech News: Round-Up 03/03/22

LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

What is a Chief Marketing Officer (CMO)?

Retail And Ecommerce Brands Considered ‘Extremely Ahead of The Curve’

Funding the Future Web: What Next After Third-Party Cookies?

Is CX a Differentiator? Your Customer Experience FAQs Answered

AnyRoad Raises $47M in Series B Funding Round

The 13 Most Expensive NFTs Ever Sold

Getting Started with Conversational Marketing

MarTech News: Round-Up 24/02/22

Salestech: Stats and Trends for 2023

SEO Platform BrightEdge Acquires OnCrawl

What is a Chief Information Officer (CIO)?

Five Future Trends From the 2022 Super Bowl Commercials

Confidence in Customer Engagement is Paying Off for Brands

Who is Jay Baer?

MarTech News: Round-Up 17/02/22

Who is Ann Handley?

2022 Super Bowl Ads: The Winners (and Losers)

Acxiom Partners with Treasure Data to Future-Proof Cookieless Prospect Marketing

How Today’s Go-to-Market Teams Generate Revenue

How is Data Transforming Super Bowl Marketing?

MarTech Alliance's Ultimate UK Super Bowl Translation Guide

IAB Europe's Cookie Consent Framework Breaches GDPR Rules

MarTech News: Round-Up 10/02/22

Who Do You Need to Hire For Your Metaverse Team?

NFTs and Marketing: Stats and Trends for 2022

Why is Zero Party Data the Future?