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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Global Martech and Salestech Industry Worth $509.8bn in 2022

The Global market for marketing technology  and salestech is estimated to be worth 509.8bn in 2022, a figure which underlines the huge role that tech now plays in almost every organisation. 

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