State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 



Behavioral Science Tactics Are The Solution To Excellent Customer Experience

Q&A: Parry Malm from Phrasee

MarTech News: Round-Up 08/04/22

The History of LXA: Creating #MarTechFest and AntiCon

How to Choose the Right Foundation for Your Data Stack

Martech M&A Activity Continues to Grow in Q1 2022

How Account-Based Marketing Fits Into The Future of Modern Marketing

Data and Privacy : Stats and Trends for 2023

How Laura Mercier Implemented a Digital Asset Management Tool

Book Of The Month - Thinking, Fast and Slow

With a 9% Stake, is Elon Musk Planning to Acquire Twitter?

Top 10 April Fool’s Jokes From Marketers in 2022

10 Growth Hacking Tips and Tools You Need to Know

MarTech News: Round-Up 31/03/22

An Easter Marketing Idea To Engage And Activate Your Audience

5 Digital Event Promotion Rules You Should Break

Where Should You Be Building Your Audience Segments?

Ulisse Sarmiento on The Secret Ingredients to CX Excellence

Consent Management Vs Consent Orchestration: What’s The Difference?

A Side-by-Side Look at Europe’s GDPR And The USA’s Privacy Laws

What Is Full-Funnel ABM?

What is Google Analytics 4? Your FAQs Answered

MarTech News: Round-Up 24/03/22

Data Trust, CX, & the Edginess in Cutting-Edge Marketing: An Interview with CMO Jed Mole

What is Digital Asset Management?

Email Marketing: Stats and Trends for 2023

The Art of Leveraging Commerce Data to Create Personalised, End-to-End Marketing Campaigns

Is Influencer Marketing the Answer to Increased Privacy Regulations?

What is a Chief Technology Officer (CTO)?

New Report: Better Data-Driven Decision Making in the Age of Unpredictability

How Will AI Transform Content?

Google Announces Plans to Phase Out Universal Analytics by 2023

Ann Handley on Demand Generation in 2022

MarTech News: Round-Up 17/03/22

Capital D Leads Investment in Phrasee

Why You Should Use Direct Mail in Your ABM Campaigns

NFTs Coming Soon to Instagram: Zuckerberg

Acxiom Real Identity™ Integrates with Sitecore To Help Brands Create Known Identities

How To Scale Zero Party Data

Consumers are Fighting to Regain Control of Their Data, and it’s Costing Marketers More Than They Think