State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


What Is a Cause Marketing Campaign?

My local bagel shop is teaming up with the pigeons who live in the rafters to provide breadcrumbs to hungry birds. Well, then, I can't deny them my custom now, can I? Could you add an apple turnover to my order too, please. 🍩


What Is a Cause Marketing Campaign?

How a B2B Marketing Agency in the EU Uses Video to Land More Client Business

MarTech News: Round-Up 25/11/21

How Will 5G Technology Change Marketing?

How Brands Are Using the Metaverse to Reinvent the Holiday Seasons

Torchy's Tacos: The Customer Engagement Suite Difference

Who Manages Martech? IT or Marketing?

Influencer vs Affiliate Marketing: Who Wins?

Clean and Clear: Why Email Hygiene is Still Essential

A CMO’s guide to CDPs: The four elements of a CDP

Marketing Automation: Stats and Trends

How are Brands Crafting Digital Experiences That Convert and Drive Revenue? [3/4]

When Should You Use a Hybrid Event? 5 Scenarios to Consider

What is Intelligent Time Email Sending?

Scott Brinker: From Big Data to Big Ops

MarTech News: Round-Up 18/11/21

"Is it bad to send an email on a Friday?" Your email timing FAQs answered

#MarTechFest Global 2021: Panel Sesh - Lessons from 2021 and 2022 Trends

Q&A: Scott Brinker on Martech Growth, 2022 Trends and Challenges

The Video Marketing Strategy You Need to Succeed

How to Use Personalisation Without Cookies

Book Of The Month - Everything I Know about Life I Learned from PowerPoint

Three of the Best Customer Loyalty Programmes for B2B and B2C

It’s Marketing’s Job to Sell, Too

Vidyard’s Ultimate Video Marketing Guide

The Martech Skills Gap in 2023: Stats and Trends

Financial Times: A Case Study in Martech Strategy

Exploring CDP Implementation and Optimization

MarTech News: Round-Up 11/11/21

Martech Budgets Set to Increase in 2022: Report

What is the AR Cloud?

#MarTechFest Global 2021: Grace Beverley's 'Working Hard, Hardly Working'

#MarTechFest Global: The Formula for Marketing Operations Success

Martech Q&A: Acquia CMO Lynne Capozzi

MarTech Fest Recap: Marketers Need a New Way Forward

What is Metatech?

#MarTechFest Global: Five Customer Insights Driving Digital Selling Success

Supercharge Your Marketing Strategy: Top Tips to Grow Your Customer Base

Six of the Biggest Developments in the Metaverse Space

The Event Planner’s Plan for Hybrid Event Data