The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Brands Failing to Meet Customer Experience Expectations: Report

Just 10% of customers feel that brands are providing what they see as a 'good experience', though 82% of marketers feel they are meeting consumer expectations. 


Brands Failing to Meet Customer Experience Expectations: Report

What do Marketers Need to Know About Data Privacy?

Who is Grace Beverley?

Martech News: Weekly Round-Up 25/08

Why Content Agility Matters for B2B Marketers

How to Personalise Your Marketing Without Being Creepy

Top Tips for Tidying Data: Your MAP Migration Checklist

What is a Headless CMS? Explain it Simply Please!

How to Drive Successful Virtual Training Webinars

4 Steps to Implementing a Reactivation Campaign

Ten of the Worst Marketing Mistakes Ever to Grace Our Planet

How to Design an AI Marketing Strategy

DAM in the DX [1/4]: Crafting amazing digital experiences with DAM

How to Use Video in Your Event Marketing: Before, During and After

Every C-Level Job and What They Do

What is MarTech?

What Does the Email Newsletter of 2022 Look Like?

Martech News: Weekly Round-Up 18/08/21

Zero, First, Second, and Third Party Data: What’s the Difference?

How To Use Video in Your Email Marketing

How to Impove Your Visual Marketing

WTF Is the Metaverse, and What Does It Mean for Marketers?

What, Why, How of OOH, Digital Out of Home Advertising

The Growth of the Experience Economy

Four Emails to Get People Turning Up to Your Events

Three Ways to Map Marketing Automation to your Business Scenarios

What Is Zero Party Data and How Can You Use It?

How to make the Perfect Thumbnail for Video Selling

Why Omnichannel Marketing Is Key to Customer Engagement

The What, Why, How of Voice marketing / 'Interactive Voice Experience'

How Marketers Can Make the Most of Small Hybrid Events

Third-Party Cookie Alternatives for When the Cookie Crumbles

Martech News: Weekly Round-Up 11/08/21

Five Examples of Apology Emails (and Why They Work)

How UCAS Resolved Web Stability Issues Around Admissions Time Using Acquia

AI won't take your Marketing Job. Don't worry...

How Brands Can Utilise User Generated Content

The What, Why and How of Marketing Automation

How and Why to build Customer Trust

Linkedin's Algorithm in 2022: Here’s How it Works