The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


How To Create Predictable, Scalable Sales Revenue

The old pipe dream. Creating predictable and scalable sales revenue. It's a feat accomplished by many, but mastered by few, and one that will always be a bi-word for the imitable Aaron Ross.


How To Create Predictable, Scalable Sales Revenue

What is the ROI of brand equity, and how does DAM serve as insurance for your brand?

Integrate's CMO on the Launch of their Demand Acceleration Platform (DAP)

Message Received: Why Conversational Text Marketing Works

Searching for Meaning: Alternatives to Google Offering Added Extras, from Privacy to Planting Trees.

How to F#&k Up your Martech Stack

The Bestest and Most Funnest Marketing Books Money Can Buy

MarTech News: Weekly Round-Up 24/03/21

Mm Whatcha Say? The Power of Social Listening

Report: Next Generation of Personalisation Technology

Deepfake's Potential Impact on Content Creation

How to Go Beyond the Webinar

The Dangers of Automation Without Orchestration

How Many Categories Should Sit in My Stack?

Data Smart: Considering Your Data Gathering Strategy

Amazon Overtakes Walmart as Top Clothing Retailer - What This Means for Ecommerce

CGI Influencers: The (sci-fi) Future of Influencer Marketing?

MarTech News: Weekly Round-Up 17/03/21

What is Social Selling and Why is it Trending?

Evaluate Best Practices with a Framework for Customer Engagement Maturity

David Keens on How the Identity Space is Evolving

Celebrating Women in Martech - Year-round!

Q&A: Lauren Patrick from Curricula

Q&A: Annette Ochoa from Lilt

Q&A: Laura Merten from Capita

Q&A: Nikki Raber from Integrate

Q&A: Emily Ann Kolvitz from Bynder

Q&A: Flavilla Fongang from 3 Colours Rule

Q&A: Elsa Coleaux from Treatwell

Q&A: Jessica Kao from Digital Pi

Q&A: Andy Caron from Revenue Pulse

Q&A: Brooke Bartos from Walker Sands Communications

Q&A: Stephanie Hanson from OneTrust

Q&A: Meet the Women Changing the Martech Industry Part 2!

About Paco: The Martech Mad Pug

Take a look at the 2021 European Martech Supergraphic

MarTech News: Weekly Round-Up 10/03/21

Investment managers Schroders talk scaling creative operations across 30+ markets with Bynder

How Digital Asset Management Helps Companies Boost their Social Media Marketing

Examining Various Use Cases for a CDP