State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


What Is Zero Party Data and How Can You Use It?

"Zero Party" sounds like what a high school bully would call a scrappy group of misfits in a 90s teen movie. And not unlike that gang of unlikely friends, zero party data is inclusive, honest and trustworthy, and will win out in the end. Now, let's save that community centre with a dance competition. 


What Is Zero Party Data and How Can You Use It?

How to make the Perfect Thumbnail for Video Selling

Why Omnichannel Marketing Is Key to Customer Engagement

The What, Why, How of Voice marketing / 'Interactive Voice Experience'

How Marketers Can Make the Most of Small Hybrid Events

Third-Party Cookie Alternatives for When the Cookie Crumbles

Martech News: Weekly Round-Up 11/08/21

Five Examples of Apology Emails (and Why They Work)

How UCAS Resolved Web Stability Issues Around Admissions Time Using Acquia

AI won't take your Marketing Job. Don't worry...

How Brands Can Utilise User Generated Content

The What, Why and How of Marketing Automation

How and Why to build Customer Trust

Linkedin's Algorithm in 2023: Here’s How it Works

What Is Foot in the Door Theory and How Should You Use It?

3 Ways to Maximize Productivity for Marketers with Bynder and Wrike

What, Why, How of Growth Hacking

Flipping the Webinar Script: 5 Rules to Break in 2021 and Beyond

Core Concepts of Predictive Marketing: Using Look-alike Targeting

Martech News: Weekly Round-Up 04/08/21

Should Marketers Invest in Personalised Video Content?

WebSesh: Unlocking Exceptional CX Through Your Loyalty  Programme

How the Low Code/ No Code Movement Helps Marketers

Top Tips for Migrating your Marketing Automation Platform

Five Ways to Improve Your Customer Strategy

Your Buyer is Telling You Their  Story.  But Are You Listening?

The Fall of Internet Explorer: Where It Lost Out to Rivals

Seven B2B Marketing Trends you should know about

Four Tips to Improve Your Chatbots

4 Branding Tips That’ll Make Your Hybrid Event Stand Out

5 Strategies For Helping Others Navigate The Martech Jungle

Four Examples of Eye-Catching Welcome Emails

Call Centres and Contact Centres: What's the Difference?

How to Launch a Webpage in 3 Days: No Code Required

Martech News: Weekly Round-Up 28/07/21

What, Why, How of the Creator Economy

CDPs, DMPs, CRMs. What’s the Difference?

How to Get Sales to Act on Hybrid Event Follow Up

What Is Ethical AI and Is It Important?

What is Natural Language Generation, and is it the Future of Content?