The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Coming This Summer: Zoom Events

This is a big one for all you Zoom-heads out there. Hold onto your hubs and cast your net(work), because Zoom's making its way into the virtual experience space. 


Coming This Summer: Zoom Events

Business Growth Through Digital Marketing

MarTech News: Weekly Round-Up 19/05/21

How Humanscale achieved 300% growth in new product category after pivoting with Bynder

Three Practical Principles for Being Data-Driven

Book Of The Month - Happy Sexy Millionaire

Ideal Customer Profile vs Buyer Persona: What's the Difference?

MarTech News: Weekly Round-Up 12/05/21

What’s the Difference Between First-Party and Third-Party Data? A Marketer’s Guide

Be Data-Driven or Be Displaced

The State of Branding Report 2021— Key findings

MarTech News: Weekly Round-Up 05/05/21

Retro Tech: The Second Coming of Direct Mail

How To Create Human Engagement in a Digital World

The Website Relaunch Survival Guide: Executing a Creative Redesign

Customer Spotlight: How Bynder Helps Klarna Accelerate Growth with Smooth, Consistent Branding

MarTech News: Weekly Round-Up 28/04/21

What Are the Problems With Influencer Marketing, and How can AI solve them?

How and Why to Drive Customer Loyalty and Word of Mouth with CX

10 Great Virtual Conferences You Have to See

Creativity and scaling content creation in the age of automation

What is the Difference Between First- and Zero-Party Data?

Centre for Marketing Transformation: 2021 Digital Experiences Benchmarks Annual Report

MarTech News: Weekly Round-Up 21/04/21

What CMOs Must Consider When Relaunching Their Brand Websites

What is Preference Management?

What’s the Difference Between Creative Ops and Design Ops Anyway?

Infographic: What Comes Next in the Omnichannel Experience?

Can Social Feature SDKs Help Boost Your App’s User Engagement?

Truly Data-Driven: Practical applications of data (and do you need a data and analytics team?)

Remain Competitive By Adding Social Features To Your App

Introduce Intelligence to Customer Experience: An Evolution Framework for Intelligent Decisioning

A Data-First, Customer-Driven Approach to Digital Transformation

MarTech News: Weekly Round-Up 14/04/21

Feeling Sociable? Find Out How to Improve your Customer's Social Experience

What is Customer Management, and Why is it so Important?

Jason Bilog's Managing Data Privacy - Legal + Marketing Technology

Chloe Pott's How to Audit Your Marketing Stack

Diversity and Inclusion in Marketing in 2021: Has anything really changed?

Jaime Lopez's What I learned from scaling from 1 to 20 webinars per quarter