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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Who Won the Super Bowl Ad War 2021?

Whether you tune in for some fine athleticism, the half time show or some of the most expensive ads known to man, there’s a special place in everyone’s heart for Super Bowl Sunday.

Topics

Who Won the Super Bowl Ad War 2021?

Customer Data Platform, Tealium Brings Home $96 Million

Five Things Marketers Should Stop Doing in 2021

The New Digital Makerspace: Why Brands are Scaling Content Creation with DAM

The 2021 SalesTech Landscape has Landed

MarTech News: Weekly Round-Up 03/02/21

Automation Isn’t Threatening Creativity; It’s Enabling It. Here’s Why.

Uncaged Wisdom 2.1 on The Evolution of Loyalty Programs Within the Grocery & Supermarket Industry

The Top 4 Salestech Trends in 2022

Top Martech Books

5 Marketing Predictions You Can Not Ignore (And Will Help You Win)

CDPs Continue to Boom as Bloomreach Acquires Exponea

MarTech News: Weekly Round-Up 27/01/21

Scheduling Start-Up, Calendly Raises $350M

CDP Vs. CRM: What’s the Difference and Why Do I Need One?

Marketing & Tech Book Club: Indistractable by Nir Eyal

WebSesh: 2021 Martech Predictions Write Up

Marketing & Tech Book Club: Customer Data Platforms by Martin Kihn and Chris O’Hara

Sitecore Receives a Record Breaking $1.2 Billion Investment

Zero-Party Data: An Explainer

What a CMO Needs to Know to Choose the Right Customer Data Platform (CDP)

MarTech News: Weekly Round-Up 20/01/21

Marketing & Tech Book Club: DataStory by Nancy Duarte

Where Does Influencer Marketing End and Ad Fraud Begin?

How to Map Influencer Marketing to Long-Term Sales (Hint: It’s a Data Strategy)

Marketing & Tech Book Club: Alchemy by Rory Sutherland

MarTech News: Weekly Round-Up 13/01/21

Best Marketing Books 2022

Making the Pivot to a Digital-First Strategy During COVID-19: 5 Useful Tips from Acquia Customers

MarTech News: Weekly Round-Up 16/12/20

Marketing & Tech Book Club: 99 Strategies to get Customers by Flavilla Fongang

Is Gmail, Youtube and Google Down?

How to Create World-Class Creative Production Process Using Smart Templates & Automation

The Holy Grail for Digital Experience: A Self-Guided Customer Journey

MarTech News: Weekly Round-Up 09/12/20

Why You Should Make Room in Your Stack for a CDP

Gartner’s Top Marketing Predictions for 2021 and Beyond

Marketing & Tech Book Club: Customer Insight Strategies by Christine Bailey

MarTech News: Weekly Round-Up 02/12/20

Salesforce Signs the Deal with Slack for $27.7 Billion