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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 31/03/23

This Week in Martech: 

✍️ WPP Buys Social Influencer Marketing Agency Obviously 💰 Openview Raises $560M ⚙️ Adobe to integrate generative AI into its CDP ⚙️Movable Ink Unveils Mobile Suite 👥 Salesforce, Google Partner on Local Commerce👥 WPP Partners With Braze âš™ï¸ARHT Rolls Out Retail Hologram Experiences ⚙️Email Creation Platform Stensul Expands Its Offering to Landing Pages ⚙️Instagram Unveils Two New Advertising Channels

Topics

MarTech News: Round-Up 31/03/23

The Week in NextTech: Round-Up 31/03/23

Top 10 companies in martech to follow

Why Do Luxury Retailers Need a CDP to Drive Growth?

2022 Martech Lessons Learned for 2023

Top 5 Martech Tools for 2023

How Virgin Media O2 saved £1M on their paid media

Who is Jill Rowley?

Who is Sara McNamara?

Momentum building toward Privacy Shield replacement?

Top Martech Books for 2023 (and Every Year!)

The Week in NextTech: Round-Up 24/03/23

MarTech News: Round-Up 24/03/23

Acxiom Integrates Real Identity with Sitecore to Assist Brands in Creating Known Identities

Who is Neil Patel?

The Week in NextTech: Round-Up 17/03/23

MarTech News: Round-Up 17/03/23

Data Privacy Policy: What It Is and How To Create One

Top Marketing Training Courses You Don't Want to Miss

Data quality is only a DAP away

What is a Chief Revenue Officer (CRO)?

How a Premium Spirits Brand grew indirect e-commerce revenue with an optimised DAM & PIM workflow

Who is Trung Phan?

Acxiom Real Identity Integrates With Sitecore to Help Brands Create Known Identities, Deliver Real-Time Decisioning and Web Personalization

The Week in NextTech: Round-Up 10/03/23

LXA Marketing Leaders Book Club: They Ask You Answer

MarTech News: Round-Up 10/03/23

What Is Omnichannel Customer Experience?

Why a Customer Data Platform (CDP) Needs DAP to Master Marketing Precision

The Ultimate A-Z of AI and ML for Marketing

The Six Pillars of Content Experience

Reverse ETL vs CDPs: Who Will Win?

MarTech News: Round-Up 03/03/23

WTF NFT - The Top 10 NFTs You Can Buy Right Now in 2023

Think Outside the Funnel: How to Create a Custom Customer Journey Map

Women in Martech: Building Support, Promoting STEM, and Overcoming Imposter Syndrome

WTF is a Data Clean Room (DTR)?

What is Madtech, and Why Should I Care?

Funding the future web: what next after third-party cookies?

MarTech News: Round-Up 23/02/23