State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


HubSpot Reveals New Improvements to its CRM

Little bit of CRM news for you today. Hold onto your hats. 


HubSpot Reveals New Improvements to its CRM

Four Emerging Technologies From the Gartner Radar for 2021

Identifying Marketers' Biggest Challenges and Tackling Them Head On

Q&A: Meet...#MarTechFest Global Speaker Wyatt Bales

5 ways technology can solve hybrid and remote work challenges

How the Facebook Algorithm Works (and Doesn't Work) For Marketers in 2022

Five Key Trends in Events Tech

The 3 R's of Data Conflation

The Secrets Of Coca-Cola's Branding And Marketing Strategies: What Marketers Can Learn From One Of The World’s Most Iconic Multi-Brand Portfolio Powerhouses

Q&A: Meet...#MarTechFest Global Speaker Moni Oloyede

7 Key Insights From Email Competitive Intelligence to Help You Master the Inbox

MarTech News: Round-Up 07/10/21

What is De-Fi, and How Can it Benefit Marketers?

Five Top Examples of B2B Cold Emails

Meet ON24: Michael Mercer

Email Marketing Strategy Requires a Rethink: Gartner

Supercharge Your Marketing Strategy: Top Tips to Acquire Customers

Martech M&A Activity Continues to Grow in Q3 2021

Q&A: Meet...#MarTechFest Dial Up Global Speaker Tim Bond

Retro Tech: Are Silent Videos Making A Comeback?

The Top Reasons Why Martech Isn’t Impacting Business Performance: Part 2 – Measurement and Marketing Attribution

Webinar: how DAM can power engaging digital experience that build strong brands

Four of the Best Growth Hacking Case Studies

Can AI Level up Your DAM?

4 Truths and No Lies about Digital Media Measurement

Q&A: Meet...#MarTechFest Global Speaker Doug Kessler

MarTech News: Round-Up 30/09/21

The Potentials of AI in Marketing

How to Personalise your B2B Email Marketing Campaigns

Webinar: B2B Personalisation Perfection with Seth Godin and ON24

What Is Content Personalisation and Why Does It Matter?

UNKNOWN + KNOWN: Analytics As A Step In The Path Toward Personalisation

What is Good Content Marketing?

How Hybrid Events Have Evolved and Where They Go From Here

Is Deep Learning the Future of Marketing?

The Top Reasons Why MarTech Isn’t Impacting Business Performance: Part 1 – Systems Integration, Resource, and Budgets

What Does AI Mean for Data Management in Marketing?

15 of the Best Content Marketing Tools on the Market

Q&A: Meet...#MarTechFest Dial Up Global Speaker Chris Wickson from Integrate

Martech News: Weekly Round-Up 23/09