State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


MarTech News: Weekly Round-Up 12/05/21

This week in MarTech: DemandbaseAnnounces Major Acquisitions. TikTok Launches New Promotion and Ad Tools. Sitecore Acquires Moosend. PhraseePartners with Braze. AdlavaPartners with Treasure Island. Salesforce Launches new Learning Paths. TPG and Francisco Partners Acquire Boomi. Snap to launch new Creator Marketplace.


MarTech News: Weekly Round-Up 12/05/21

What’s the Difference Between First-Party and Third-Party Data? A Marketer’s Guide

Be Data-Driven or Be Displaced

The State of Branding Report 2021— Key findings

MarTech News: Weekly Round-Up 05/05/21

Retro Tech: The Second Coming of Direct Mail

How To Create Human Engagement in a Digital World

The Website Relaunch Survival Guide: Executing a Creative Redesign

Customer Spotlight: How Bynder Helps Klarna Accelerate Growth with Smooth, Consistent Branding

MarTech News: Weekly Round-Up 28/04/21

What Are the Problems With Influencer Marketing, and How can AI solve them?

How and Why to Drive Customer Loyalty and Word of Mouth with CX

10 Great Virtual Conferences You Have to See

Creativity and scaling content creation in the age of automation

What is the Difference Between First- and Zero-Party Data?

Centre for Marketing Transformation: 2021 Digital Experiences Benchmarks Annual Report

MarTech News: Weekly Round-Up 21/04/21

What CMOs Must Consider When Relaunching Their Brand Websites

What is Preference Management?

What’s the Difference Between Creative Ops and Design Ops Anyway?

Infographic: What Comes Next in the Omnichannel Experience?

Can Social Feature SDKs Help Boost Your App’s User Engagement?

Truly Data-Driven: Practical applications of data (and do you need a data and analytics team?)

Remain Competitive By Adding Social Features To Your App

Introduce Intelligence to Customer Experience: An Evolution Framework for Intelligent Decisioning

A Data-First, Customer-Driven Approach to Digital Transformation

MarTech News: Weekly Round-Up 14/04/21

Feeling Sociable? Find Out How to Improve your Customer's Social Experience

What is Customer Management, and Why is it so Important?

Jason Bilog's Managing Data Privacy - Legal + Marketing Technology

Chloe Pott's How to Audit Your Marketing Stack

Diversity and Inclusion in Marketing in 2021: Has anything really changed?

Jaime Lopez's What I learned from scaling from 1 to 20 webinars per quarter

Five Key Questions to Ask Your Martech Vendor About Acquisition & Enrichment

Driving your Martech Maturity - How to Achieve Journey Orchestration Excellence

Why Half of the Money I Spend on AI is Wasted

Are You Automating Your ABM Strategy The Wrong Way?

Why Marketing Operations is the Hottest Rising Profession and How You Can Capitalise on it

What Is BitClout and Should I Care?

MarTech News: Weekly Round-Up 31/03/21