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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Topics

Making the Pivot to a Digital-First Strategy During COVID-19: 5 Useful Tips from Acquia Customers

MarTech News: Weekly Round-Up 16/12/20

Marketing & Tech Book Club: 99 Strategies to get Customers by Flavilla Fongang

Is Gmail, Youtube and Google Down?

How to Create World-Class Creative Production Process Using Smart Templates & Automation

The Holy Grail for Digital Experience: A Self-Guided Customer Journey

MarTech News: Weekly Round-Up 09/12/20

Why You Should Make Room in Your Stack for a CDP

Gartner’s Top Marketing Predictions for 2021 and Beyond

Marketing & Tech Book Club: Customer Insight Strategies by Christine Bailey

MarTech News: Weekly Round-Up 02/12/20

Salesforce Signs the Deal with Slack for $27.7 Billion

5 Ways Your Data Will Help You Build an Amazing Customer Experience

Salesforce in Talks to Buy Slack Technologies

Adobe Expands Customer Data Platform to Include B2B Sales

MarTech News: Weekly Round-Up 25/11/20

Why Did Twilio Acquire Segment?

“The Different Flavours of a CDP”

MarTech News: Weekly Round-Up 18/11/20

Scott Brinker’s 5 Insights Into The Martech Trend: of “No Code” Citizen Creators

Could Your Data be the Key to Delivering an Amazing Customer Experience?

Could Onzoom Take on Eventbrite?

MarTech News: Weekly Round-Up 11/11/20

How Do You Up Your Webinar Game?

Moni Oloyede's "How to Identify Your Operational Approach”

“The Rise of Marketing Operations”

MarTech News: Weekly Round-Up 03/11

“How Personalisation Efforts Can Help Customer Experience… But Also Worsen it.”

MarTech News: Weekly Round-Up 27/10

How to Write the Business Case for Your Digital Transformation

Martech News: Weekly Round-Up 20/10/20

4 Virtual Events You Don't Want to Miss

Martech News: Weekly Round-Up 13/10/20

A Day in the Life of Nick Epstein

A Day in the Life of Flavilla Fongang

A Day in the Life of Neil Stoneman

National Working from Home Week

Is SendInBlue About to Take on MailChimp and HubSpot?

Scott Brinker's Martech Predictions for the Decade to Come

Martech News: Weekly Round-Up 06/10/20