The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.



Consent Management Vs Consent Orchestration: What’s The Difference?

A Side-by-Side Look at Europe’s GDPR And The USA’s Privacy Laws

What Is Full-Funnel ABM?

What is Google Analytics 4? Your FAQs Answered

MarTech News: Round-Up 24/03/22

Data Trust, CX, & the Edginess in Cutting-Edge Marketing: An Interview with CMO Jed Mole

What is Digital Asset Management?

Email Marketing: Stats and Trends for 2023

The Art of Leveraging Commerce Data to Create Personalised, End-to-End Marketing Campaigns

Is Influencer Marketing the Answer to Increased Privacy Regulations?

What is a Chief Technology Officer (CTO)?

New Report: Better Data-Driven Decision Making in the Age of Unpredictability

How Will AI Transform Content?

Google Announces Plans to Phase Out Universal Analytics by 2023

Ann Handley on Demand Generation in 2022

MarTech News: Round-Up 17/03/22

Capital D Leads Investment in Phrasee

Why You Should Use Direct Mail in Your ABM Campaigns

NFTs Coming Soon to Instagram: Zuckerberg

Acxiom Real Identity™ Integrates with Sitecore To Help Brands Create Known Identities

How To Scale Zero Party Data

Consumers are Fighting to Regain Control of Their Data, and it’s Costing Marketers More Than They Think

Top Five Growth Hacking Tips for Start-ups

Jay Baer on The Definition of Data Driven Marketing Excellence

What Does Industry 5.0 Mean For Marketing?

Martech: Beat the Gold Rush in South Africa and Australia

4 Things About Advertising That Don’t Need to Be Said

MarTech News: Round-Up 10/03/22

What is Lead Gen Technology?

Top Five NFTs by Women You Can Buy This International Women's Day

The Facts Behind Why Marketing Gamification Works

Why Precision Demand Marketing Starts With the Demand Acceleration Platform

Metaverse Marketing Unpacked, with Seth Godin, Steven Bartlett, Joe Pulizzi & Robert Rose

Seth Godin on B2B Personalisation Perfection

Growth Hacking: Stats and Trends for 2022

MarTech News: Round-Up 03/03/22

LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

What is a Chief Marketing Officer (CMO)?

Retail And Ecommerce Brands Considered ‘Extremely Ahead of The Curve’

Funding the Future Web: What Next After Third-Party Cookies?