State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


3 Simple Steps for Building an Engaged Online Community

There's a pretty simple, straightforward way for you to get a whopping 6,469% ROI on your marketing efforts. No, it's not bribery or fraud. It's all about building an engaged, excited online community. Here are three steps you can take to do it. 


3 Simple Steps for Building an Engaged Online Community

Delivering B2B Marketing Success with Precision Demand

How Personalisation Combats Uncertainty in the Customer Journey

Marketing Leaders Book Club - The 22 Immutable Laws of Marketing

The Value of Marketing Certifications

TikTok's Algorithm in 2023: Here’s How it Works

MarTech News: Round-Up 18/08/22

How to Effectively Measure Email Marketing

It’s The 90th Birthday Of Lego - What Can We Learn From Their CX?

Why You Should Read Global Content Marketing by Pam Didner

Combining Zero-party Data and Customer Loyalty in a Cookieless Era

Marketing Leaders Book Club: Digital Darwinism 2nd Edition

How to Harness the Power of Email Competitive Intelligence

Who is Pam Didner?

MarTech News: Round-Up 11/08/22

Why We Wrote a Book on Precision Demand Marketing

Marketing Leaders Book Club - Made to Stick

How Marketers Can Prepare for a Recession

Which Social Media Platform Algorithm Will Work For You?

Why Is Email Production So Hard? And What You Can Do About It

How to Increase Online Sales Using Live Chat

MarTech News: Round-Up 04/08/22

Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed

Top Tips for Creating Effective Email Content

Will GPT-3 and Language Models Replace Your Content Team?

3 Excellent Examples of IoT Marketing Strategies

Field Guide to Customer Journey Awareness: Understanding Customer Behaviour for Better Retention

Now Is the Time For First-Party-Data to Shine

Marketing Leaders Book Club - Purple Cow

Google Pushes Third-Party Cookie Demise to 2024: What This Means for You

5 Myths About Customer Experience

MarTech News: Round-Up 28/07/22

Who is Tom Goodwin?

What Does Text to Art AI Mean For Content Creation?

Email Marketing: Top Industry Trends For 2022

Acxiom enhances Heathrow MarTech capabilities with Salesforce Marketing Cloud & CDP Services

What is The Future Of SalesTech?

Financial Services Providers Need To Support Customers According To Their Evolving Needs

MarTech News: Round-Up 21/07/22

The Lead Funnel is Broken. Try Cross-Channel Activation Instead