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MarTech News: Round-Up 27/10/22

This Week in Martech:

c✍️ Tailwind Acquires Ad Management Platform Nectar 9 ⚙️ Sitecore Adds New Products To Its Composable DXP ⚙️ Drift Launches Features To Support Sales Teams 👥 Lowe’s And Yahoo Partner For Retail Media Partnership

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Strategy & Trends Data MarTech Content & Engagement Browse all partner People & Skills NextTech B2B Marketing Experience news Marketing Operations Book Club SalesTech book club feat Digital Working Artificial Intelligence (AI) anticonlx global

MarTech News: Round-Up 27/10/22

LXA Marketing Leaders Book Club: Influence: The Psychology of Persuasion

Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration

How Brands Can Overcome The Rising Tide Of Mistrust Around Consumer Data

Is Generative AI the Future of Content?

AntiConLX Global 2022 - Psychology for Tech Usage

AntiConLX Global 2022 - Google Responsive Ads: 5 Secrets to unlock their performance

AntiConLX Global 2022 - Bridging the Gap to Web 3

AntiConLX Global 2022 - Achieving Gen Z Icon Status - Creative Sales and Marketing for Future-Forward Consumer Brands

AntiConLX Global 2022 - Change Management: the Missing Link in Marketing Operations

AntiConLX Global 2022 - From Touchpoints to Trustpoints: Building a CX Strategy That Drives Business Growth

AntiConLX Global 2022 - Acquiring Customers in a Cookie-less World

AntiConLX Global 2022 - Telling better digital stories with interactive content

Navigating the Changing Cookie Landscape - how to use the new framework to best advantage

AntiConLX Global 2022 - Why Silos are Impacting Your Pipeline

AntiConLX Global 2022 - Grow Your Customer Base in a Downturn with Digital Experience

AntiConLX Global 2022 - 98% of your messages suck (according to data)

AntiConLX Global 2022 - How to move from tactical testing to strategic experimentation and personalization

AntiConLX Global 2022 - Connected CX: Defining the new customer era with data, technology, & empowerment

AntiConLX Global 2022 - The State of Sales Enablement, Operations and Technology

AntiConLX Global 2022 - Building Playable Experiences into your Marketing Strategy

AntiConLX Global 2022 - Heathrow: Putting Data & Personalisation at the Heart of Passenger Experience

MarTech News: Round-Up 20/10/22

Acxiom’s EVP Mike Menzer on Consumer Trust and Data Chaos

MarTech News: Round-Up 13/10/22

How Does Connected TV (CTV) Marketing Work?

The Ultimate A-Z of Growth Hacking

Data privacy & the shift to a 'cookieless' world

Data Privacy and the EU: Using Consumer Data for Marketing

What is Direct-to-Avatar?

MarTech News: Round-Up 06/10/22

How Does Technology Impact Politics?

What Is Conversational Marketing?

Data Trust, CX, & the Edginess in Cutting-Edge Marketing

LXA Marketing Leaders Book Club: Contagious

The Four Elements of a CDP

MarTech News: Round-Up 29/09/22

How to Create Customer Loyalty and Retention With an Enterprise CDP

How Quality Data Governance Drives Better Marketing Automation Lead Generation

Funding the Future Web: What Next After Third-Party Cookies?

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