What marketers need to know to build a future-proof customer acquisition strategy.

 

Ask any marketer about where the biggest waste of the marketing budget comes from, and they will all tell you: customer acquisition. With the progressive demise of third-party cookies, reaching the right audience will become even more challenging and costly. So how do you continue to be both relevant and effective when it comes to acquiring new customers?

 

Join Dan Hesmondhalgh and Richard Jonkhof and learn how CDP disruptor Relay42 enables the likes of Air France, FedEx, and Honda to future-proof their customer acquisition strategies.