State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


Customer Data Platform Treasure Data Raises $234 Million

In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m. 


Customer Data Platform Treasure Data Raises $234 Million

Why is Creative Content Essential to Crafting Powerful Digital Experiences? [2/4]

Three of the Best Influencer Campaigns Ever (and Why They Worked)

Tom Goodwin: Digital Transformation Decoded #MarTechFest Global 2021

Acxiom Builds Innovative Marketing Platform for Toyota’s Move Away From Cookies

MarTech News: Round-Up 04/11/21

B2B Marketing’s New Opportunity: A Precision Demand Approach

Retro Tech: Are Plain Text Emails the Future (As Well As the Past)?

The State of QR codes in 2023: Stats and Trends

Revenue Attribution – it’s All in The Way That You Sell it

How to Combine Email Personalisation and ABM

Agencies Doubling Down On Martech as Demand Grows

#MarTechFest Global 2021: Meaning, Metrics, and Mojo

How to Build an Email List from Scratch

How to Drive Successful Demos With Webinars

#MarTechFest Global 2021: Vodafone's 'Always on' Marketing

3 Lessons for Creating a More Unified Customer Experience (CX)

MarTech News: Round-Up 28/10/21

Five Key Predictions From Forrester for 2022

B2B Marketing Maturity Study Finds Scope for Improvement

Why CMOs Need to Close Campaign Gaps

Smart Growth for Small & Medium Businesses With ABM

Why Clean Data is Essential for Your Marketing

Why We’re Building the Future with the PDM Blueprint

SparkPost Product Updates to Accommodate Apple’s Mail Privacy Protection

4 Ways to Put Innovation Into Action

Why it's Time to Break the Rules of B2B Marketing

Martech Alliance Featured on Latest 'This Old Marketing' Podcast

How and Why to Create an ABM Content Strategy

Nobody using your brand guidelines? Here’s why

Book Of The Month - Working Hard, Hardly Working

MarTech News: Round-Up 21/10/21

New at ON24: Hybrid Mode, Live Content in Engagement Hub and More!

Acxiom Partners with Adobe to Deliver Personalised Content-Based Customer Experiences

What's The Secret Behind Companies with Great Sales and Marketing Alignment?

Three Successful Examples of ABM Campaigns

Online Retailers Need to Work on Website Performance: Report

Why and When B2B Chatbots Fail (and 3 Examples When They Work!)

Q&A: Meet...Global Speaker Kunal Jogia

What is a Chief Growth Officer (CGO)?