The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


What Is Foot in the Door Theory and How Should You Use It?

Everyone wants a healthy amount of new customers coming through the door daily, but not enough is said about the importance of a returning customer base.


What Is Foot in the Door Theory and How Should You Use It?

3 Ways to Maximize Productivity for Marketers with Bynder and Wrike

What, Why, How of Growth Hacking

Flipping the Webinar Script: 5 Rules to Break in 2021 and Beyond

Core Concepts of Predictive Marketing: Using Look-alike Targeting

Martech News: Weekly Round-Up 04/08/21

Should Marketers Invest in Personalised Video Content?

WebSesh: Unlocking Exceptional CX Through Your Loyalty  Programme

How the Low Code/ No Code Movement Helps Marketers

Top Tips for Migrating your Marketing Automation Platform

Five Ways to Improve Your Customer Strategy

Your Buyer is Telling You Their  Story.  But Are You Listening?

The Fall of Internet Explorer: Where It Lost Out to Rivals

Seven B2B Marketing Trends you should know about

Four Tips to Improve Your Chatbots

4 Branding Tips That’ll Make Your Hybrid Event Stand Out

5 Strategies For Helping Others Navigate The Martech Jungle

Four Examples of Eye-Catching Welcome Emails

Call Centres and Contact Centres: What's the Difference?

How to Launch a Webpage in 3 Days: No Code Required

Martech News: Weekly Round-Up 28/07/21

What, Why, How of the Creator Economy

CDPs, DMPs, CRMs. What’s the Difference?

How to Get Sales to Act on Hybrid Event Follow Up

What Is Ethical AI and Is It Important?

What is Natural Language Generation, and is it the Future of Content?

The Essential Guide to Video for Business

Migrating your Marketing Automation Platform (MAP) - BluprintX

Know Your Customers Better in 2021 with the Power of Receipt Data

Martech News: Weekly Round-Up 22/07

How Hybrid Events Can Increase Sponsorship Revenue

Five Examples of Customer Re-engagement Emails (and Why They Work)

What Is Customer Experience and Why Does It Matter?

3 Signs You’ve Hit the Limits of Your Existing Marketing Automation Platform

Internet of Things: Three Brands who are the VIPs of IoT

Marketing Budgets Fall 4.6% In 2021, Martech Share of Budget Increases

What A Hybrid Event Is and Is Not

What Did Marketers Learn From 2020?

Three Key Benefits of Data Driven Email Marketing

What Does Apple's New IOS Privacy Update Mean for Marketers?