Featured
State-of-Martech-eBook-Cover

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

DOWNLOAD

How to Use Storytelling in Your Sales

"SalesTech will never replace your marketing and sales team - People will buy from your story not from your sales tools," says Frenci Bardhi, Business Development Manager at LXA, and our resident sales tech expert. 

Topics

How to Use Storytelling in Your Sales

Marketing Leaders Book Club - Superfans

The Biggest and Baddest Challenges to Marketing in the Metaverse

MarTech News: Round-Up 26/05/22

Top 3 Commonly Used Vanity Metrics to Always Avoid in Your Marketing

Marketing Leaders Book Club - Hacking Growth

How Can Your Team Prepare for The World of AI-Assisted Sales?

What is a Growth Hacker?

Why Your ABM Campaigns Need to Get Personal

The Ultimate A-Z of SalesTech Terminology

MarTech News: Round-Up 19/05/22

Six Marketing Books You Need to Read Right Now

Elon Musk Puts Twitter Purchase on Hold Due to Fake Account Concerns

Why Leaders Need to Understand Historical Exclusion to Make Change

The Red Carpet Treatment: Engaging Buyers With Personalised Messaging

MarTech News: Round-Up 12/05/22

How to Build the Ideal Sales Tech Stack for Your Team

5 Best Alternatives To Cookies For Marketers

The Future of Data in the Metaverse

Five Marketing Ops Mistakes and How to Avoid Them

Here’s How To Use Behavioral Science To Level Up Customer Experience

B2B Book Of The Month - Obviously Awesome

MarTech News: Round-Up 05/05/22

Badge Scanners, What Are They Good For?

How to Stop Your Marketers From Leaving Their Jobs

Using Customer Data: What the Best Marketers do Differently

Martech Day 2022: The Release of the 2022 Supergraphic

WPP Results Show That Martech Is Key to Agency Growth

MarTech News: Round-Up 28/04/22

End the Marketing Database Horror Story

What Is A Chief Experience Officer (CXO)?

Why Events Should Always be Learning Experiences

The Top Hot Takes on the Twitter Takeover

Elon Musk Buys Twitter for $44bn

The Ultimate Guide to Metaverse Influencers

Word of Mouth Marketing: Stats and Trends for 2023

Decentralised Autonomous Organisations and You: The Marketer's Ultimate Guide

MarTech News: Round-Up 21/04/22

Who is Christine Bailey?

Top 6 Stats Which Prove The Importance of the Welcome Email