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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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A History of Boxever

It's been a busy week in the CDP space; Upland snapped up BlueVennZeta Global Raised $222.5 Million in Debt Financing, Blueshift Raised $30m, Lexer raised $33.5m. And it’s just gotten even busier as Dublin-based data analytics firm Boxever have been acquired by US firm Sitecore in a multimillion-euro deal. 

Topics

A History of Boxever

A history of Brandwatch, the company acquired by Cision

Using Data & Technology to Create a Personalised Customer Experience

Tech that is transforming traditional reading

SOPs (Sales Operations Professionals): The Role Explained

MarTech News: Weekly Round-Up 03/03/21

The Absolute Best Brand Experiences of 2020

MarTech News: Weekly Round-Up 24/02/21

2021 is The Year of The CDP

Salestech Continues to Explode: Highspot Raises $200 Million

The Absolute Best Brand Experiences of 2020: Top 5 Vertical Trends

Retailers Must Prepare to Scale in the Post-Covid Commerce Boom

How Creative Automation Tools Can Help Teams Elevate Marketing Personalization

Who Should Own the Salestech Budget? Marketing or Sales?

What Comes After Third-Party Cookies? By OneTrust PreferenceChoice

MarTech News: Weekly Round-Up 17/02/21

Reddit Raises $250 Million

MarTech News: Weekly Round-Up 10/02/21

Top 5 Ways to F&#k Up Your Salestech

Building a Marketing Data Team for Success. Go Far with Aligned Skills, Focus, and Structure

Who Won the Super Bowl Ad War 2021?

Customer Data Platform, Tealium Brings Home $96 Million

Five Things Marketers Should Stop Doing in 2021

The New Digital Makerspace: Why Brands are Scaling Content Creation with DAM

The 2021 SalesTech Landscape has Landed

MarTech News: Weekly Round-Up 03/02/21

Automation Isn’t Threatening Creativity; It’s Enabling It. Here’s Why.

Uncaged Wisdom 2.1 on The Evolution of Loyalty Programs Within the Grocery & Supermarket Industry

The Top 5 Salestech Trends in 2023

5 Marketing Predictions You Can Not Ignore (And Will Help You Win)

CDPs Continue to Boom as Bloomreach Acquires Exponea

MarTech News: Weekly Round-Up 27/01/21

Scheduling Start-Up, Calendly Raises $350M

CDP Vs. CRM: What’s the Difference and Why Do I Need One?

Marketing & Tech Book Club: Indistractable by Nir Eyal

WebSesh: 2021 Martech Predictions Write Up

Marketing & Tech Book Club: Customer Data Platforms by Martin Kihn and Chris O’Hara

Sitecore Receives a Record Breaking $1.2 Billion Investment

Zero-Party Data: An Explainer

What a CMO Needs to Know to Choose the Right Customer Data Platform (CDP)