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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Suspension of Disbelief in Marketing

Do you know anyone not in marketing? They think marketing is just spin, right? And pretty colours. But mostly spin. Or, as they call it nowadays, fake news. Now, I'm not equating marketing putting something forward in its best light as connected in any way to disinfectant advice, 5G nonsense and the like, but there is always a (healthy) suspicion that we don't always, maybe, say everything. For example, one of my favourite adverts is the B2B Volvo ad with Jean-Claude van Damme.

Topics

Suspension of Disbelief in Marketing

Why We're All in the Business of Trust

Go Premium or Go Home

Acquia Powers the Patriots through Super Sunday

Why it's Important for the CMO to be Friends with Sales and CSM

Marketing BS Free Dictionary – Jargon Made Simple

Q&A: Peter Irikovsky from Exponea

Q&A: James Henderson from Zephr

Q&A: Alex Olley from Reachdesk

Q&A: James Isilay from Cognism

Reachdesk Case Study - test IO

A Day in the Life - Vicki Scheele

Case study: Marketing Transformation Helps Schwab Drive Marketing-Qualified Leads

Three Ways to Break Through the Noise with Video

4 Reasons Search Is the Most Critical Issue for Your Brand This Year

What Dr Seuss Can Teach us About MarTech and Ethics

A Day in the Life - John Watton

#MarTechFest Dial Up - Jaime Lopez

#MarTechFest Dial Up - Malcolm Auld

#MarTechFest Dial Up - Andrea Fryrear

#MarTechFest Dial Up - Marc Geffen

Challenging Your Understanding of “The Right Time”

Automated Data Integrations Case Study

IKEA Uses Data Intelligence to Prepare for Multi-channel Growth

8 Key Metrics for Your Performance Marketing Reports

In Praise of the Marketing Technology Landscape Supergraphic!

4 Common Myths Debunked about MarTech Roles

How Webinars Have Shifted our Perception of Value

Who is Paco the Pug?

Marketing Technology Landscape Supergraphic 2020

MarTech Alliance Quarantunes Playlist

The Best Marketing Virtual Events/Conferences to Attend in 2020

The Best Marketing Events & Business Conferences for 2020: APAC Edition

Best Zoom Backgrounds

Best Working From Home Tweets

Salestech: What it is and Why it Matters

Use virtual engagement to drive real-world growth

Women's History Month - Dr Christine Bailey

Women's History Month - Sinem Soydar Günal

Women's History Month - Amy McManus