Do you know anyone not in marketing? They think marketing is just spin, right? And pretty colours. But mostly spin. Or, as they call it nowadays, fake news. Now, I'm not equating marketing putting something forward in its best light as connected in any way to disinfectant advice, 5G nonsense and the like, but there is always a (healthy) suspicion that we don't always, maybe, say everything. For example, one of my favourite adverts is the B2B Volvo ad with Jean-Claude van Damme.