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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 16/12/21

This Week in Martech:

Twitter Buys Messaging Platform Quill .Microsoft And Adobe’s Partner On Productivity. Graphcms Joins Independent Tech Group Mach Alliance. Samsung Ads Rolls Out Data Partnership With Major Marketing Platforms.

Fubotv Acquires Ai Vision Platform Edisn.Ai . Ryder To Acquire Whiplash. Snaplogic Raises $165 Million Series H. Inrupt Raises $30 Million Series A. Criteo To Buy Iponweb For $380 Million

Topics

MarTech News: Round-Up 16/12/21

Creating Multi-Channel Campaigns 101

The Biggest Martech Deals of 2021

2022 The Year Martech Companies Will Be Buying Media Firms

The History of Hubspot

How Deeply is Customer Experience Measurement Affected by AdBlockers?

Three Top Examples of Unsubscribe Emails (and Why They Work!)

3 Ways to Support and Delight Your Customers

Sales and Marketing Alignment: Stats and Trends for 2022

Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy

#MarTechFest Dial Up: Joe Pulizzi and Robert Rose's 2021 in Review

MarTech News: Round-Up 09/12/21

#MarTechFest Dial Up: Joe Pulizzi and Steven Bartlett on Web 3.0

#MarTechFest Dial Up: Steven Bartlett Explains Why Email Still Works

What is Web 3.0 Marketing?

AI and ML in B2B: Stats and Trends for 2023

How to Make Content Syndication Work in Today’s B2B Precision Demand Marketing World

A CMO's Guide To CDPs: Achieving A Unified Customer Experience

5 Ways Your Marketing Team Can Help Sales

Bynder's Digital Asset Management Helps Brands Deliver Digital Experiences at Scale [4/4]

New at ON24: Meeting Scheduler, Embeddable Target Experiences, and More!

What Is Conversational Account-Based Marketing ?

#MarTechFest Dial Up: Top Five B2B Predictions for 2022 from Steven Bartlett

#MarTechFest Dial Up: Steven Bartlett on the Talent War

Who Were Steven Bartlett’s Favourite Guests on Diary of a CEO?

What Is Behavioural Marketing, and Will it Stick Around?

MarTech News: Round-Up 02/12/21

How Can Marketers Overcome the Data Trust Gap?

What is a Spam Trap? How Can I Avoid One?

Is Amazon About to Acquire Hubspot?

Supercharge Your Marketing Strategy: Top Tips To Retain Customers

Is Your Mindset Holding Your MarTech Potential Back?

Mind the Gap… What’s the Real Problem with Sales and Marketing?

How to Write 📣!!BLACK FRIDAY!!⚡ Email Subject Lines, and Three Top Examples

Improve Your Company’s Employee Education With Webinars

Is It Time to Rewrite Your B2B Marketing Playbook?

Everything You Think You Know About Leads Is Wrong

What Is a Cause Marketing Campaign?

How a B2B Marketing Agency in the EU Uses Video to Land More Client Business

MarTech News: Round-Up 25/11/21