State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


What is a Growth Hacker?

Having a growth hacker on your team is not a new idea. In fact, it's 12 years old in July this year, coined by Sean Ellis on his marketing blog. 


What is a Growth Hacker?

Why Your ABM Campaigns Need to Get Personal

The Ultimate A-Z of SalesTech Terminology

MarTech News: Round-Up 19/05/22

Six Marketing Books You Need to Read Right Now

Elon Musk Puts Twitter Purchase on Hold Due to Fake Account Concerns

Why Leaders Need to Understand Historical Exclusion to Make Change

The Red Carpet Treatment: Engaging Buyers With Personalised Messaging

MarTech News: Round-Up 12/05/22

How to Build the Ideal Sales Tech Stack for Your Team

5 Best Alternatives To Cookies For Marketers

The Future of Data in the Metaverse

Five Marketing Ops Mistakes and How to Avoid Them

Here’s How To Use Behavioral Science To Level Up Customer Experience

B2B Book Of The Month - Obviously Awesome

MarTech News: Round-Up 05/05/22

Badge Scanners, What Are They Good For?

How to Stop Your Marketers From Leaving Their Jobs

Using Customer Data: What the Best Marketers do Differently

Martech Day 2022: The Release of the 2022 Supergraphic

WPP Results Show That Martech Is Key to Agency Growth

MarTech News: Round-Up 28/04/22

End the Marketing Database Horror Story

What Is A Chief Experience Officer (CXO)?

Why Events Should Always be Learning Experiences

The Top Hot Takes on the Twitter Takeover

Elon Musk Buys Twitter for $44bn

The Ultimate Guide to Metaverse Influencers

Word of Mouth Marketing: Stats and Trends for 2023

Decentralised Autonomous Organisations and You: The Marketer's Ultimate Guide

MarTech News: Round-Up 21/04/22

Who is Christine Bailey?

Top 6 Stats Which Prove The Importance of the Welcome Email

6 Ways To Get The Most Out Of Your CDP

Elon Musk Offers to Buy Twitter for $41bn, Cites "Extraordinary Potential" of Platform

What is a Chief Digital Officer (CDO)?

MarTech News: Round-Up 14/04/22

Why Self-Learning AI Is a Game Changer in E-Commerce and Beyond

MarTech WebSesh: How Greggs Revolutionised Their CX

What is NextTech?