State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


January Book of The Month 2023: Work/Life Flywheel

Founder and CEO Ollie Henderson believes the work/life balance is a myth. 


January Book of The Month 2023: Work/Life Flywheel

How to use your customer data to predict customer churn

MarTech News: Round-Up 05/01/23

Rise of the Machines: Can A Business Be Run Entirely By AI?

Integrate and 6sense Announce ABM Partnership

The Top Emerging Martech Roles of 2023

Preparing For HFSS: How Marketers Can Act Now

The Benefit Of Always-On Campaigns

Welcome to Playable’s Advent Games: Try a playable experience yourself

Building brand awareness: Companies reveal their strategies

AntiConLX DialUp 2022 with Seth Godin

How HBO Max launched personalized reengagement campaigns

MarTech News: Round-Up 15/12/22

What Are The Dangers of Poor Quality Generative AI Content?

Marketing experts reveal alternatives to third-party cookies

The Creator Economy: Stats and Trends for 2023

Is ChatGPT the New Face of Search Engines?

Transform customer data into predictive insights with an AI CDP

Growth Hacking: It's All About the Process

LXA Marketing Leaders Book Club: Tipping Point

New Statesman Media Group report reveals least ethical marketing practices

How to assess your organization's customer data maturity

MarTech News: Round-Up 01/12/22

ABM and demand work best together - that’s why smart marketers are converging them

The Foundational Role of Marketing Operations in Successful Events

Data Capture in Marketing

LXA Marketing Leaders Book Club: How Brands Grow

MarTech News: Round-Up 24/11/22

3 Top Reasons Why You Should Attend Marketing Conferences

How are Marketers Measuring Martech?

UK consumers less concerned in 2022 about their data privacy than 10 years ago

CMOs Plan to Increase Martech Spending in 2023

2022 State of B2B Marketing Budgets Survey – Infographic

The Top 5 AI Content Tools For Speedy (and Effective) Content

MarTech News: Round-Up 17/11/22

​​What is AdTech and why is it at the heart of a regulation storm?

Who are Joe Pulizzi and Robert Rose?

2022 State of B2B Marketing Budgets Survey: 3 Ways to Succeed in 2023

Who is Seth Godin?

Global Martech and Salestech Industry Worth $509.8bn in 2022