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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.



Core Concepts of Predictive Marketing: Predict Likelihood To Buy

The Website Relaunch Survival Guide: Building a Personalisation Strategy

Instagram’s Algorithm in 2023: Here’s How it Works

Marketing & Data Privacy Are Changing Radically — Here’s How to Handle That

Google Defers Demise of Third-Party Cookies on Chrome

The How and Why of Customer Satisfaction Surveys

Suppress your Audience, Liberate your ROI

Demand Generation vs Lead Generation: What’s the Difference?

2022: The Year to Use Video in Your Digital Selling

Martech News: Weekly Round-Up 23/06

Acxiom And Mullenlowe Profero Launch ‘Fuse’

Why Books Should Become Part of your Content Marketing Strategy

Q&A: Meet...#MarTechFest Dial Up Mini Speaker Joana de Quintanilha

Q&A: Meet...#MarTechFest Dial Up Mini Speaker Thanassis Thomopoulos

WTF are Rich Snippets?

Online B2B Buyer Behavior is Changing

Why You Can’t Afford to Ignore Digital Marketing Attribution - BluprintX

MarTech News: Round-Up 16/06/21

5 Marketing Metrics You Need To Measure Return on Engagement

You’ve Heard of Shadow IT, but Have you Heard of Shadow Creative?

IoT and Marketing: How IoT is Going to Change Marketing

Benefits of a Customer Data Platform and Tips to Optimise your CDP

Going Virtual: How 10 Companies Maximise Their Return on Engagement

Why Marketing executives need to speak Marketing Operations (MOPs)

How DAM Can Turbo-Charge Your Website and Create Powerful Digital Experiences

Announcing ON24 Breakouts

The Yin to the Yang: Marketing Operations and Demand Generation Teams

Abbvie Transforms In-person Events Digitally To Drive Ongoing Engagement

Core Concepts of Predictive Marketing: What is Customer Lifetime Value

Meet the odd couple: Creative + Operations

MarTech News: Weekly Round-Up 26/05/21

ON24 Webinar Benchmarks Report — EMEA

How Dutch hair cosmetics brand Keune styles exceptional client experiences with DAM

Coming This Summer: Zoom Events

Business Growth Through Digital Marketing

MarTech News: Weekly Round-Up 19/05/21

How Humanscale achieved 300% growth in new product category after pivoting with Bynder

Three Practical Principles for Being Data-Driven

Book Of The Month - Happy Sexy Millionaire

Ideal Customer Profile vs Buyer Persona: What's the Difference?