State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


How to Drive Real Reputation, Relationship, Revenues (Spoiler: It's much more the tech)

The three R's. Four, if you include the word "real". Should you include the word "real"? Honestly I don't know.


How to Drive Real Reputation, Relationship, Revenues (Spoiler: It's much more the tech)

The Ingredients to Successfully Driving Omnichannel Personalisation

Dear Marketers and Technologists, We Need to Talk About the Shiny New Tech You’ve Got Your Eye On

How AI & No Code Transform Every Marketer into a Maker

A Common Sense Approach to Creating Exceptional Customer Experience

Q&A: Meet...Dial Up Speaker Carey Straetz

Rand Fishkin's Algorithms & Incentives: The Secret Forces of the Web

Q&A: Meet... Dial Up Speaker Jacki Leahy

Using Clubhouse and More to Grow Your B2B Instagram

Q&A: Meet... Dial Up Speaker Paula Shannon

Q&A: Meet... Dial Up Speaker Kimmah Shah

Content tech - The Strategy and Stack you Need to Reach a Global Audience.

Why Ecosystem Thinking is the Key to Martech Agency and Vendor Success

How To Create Predictable, Scalable Sales Revenue

What is the ROI of brand equity, and how does DAM serve as insurance for your brand?

Integrate's CMO on the Launch of their Demand Acceleration Platform (DAP)

Message Received: Why Conversational Text Marketing Works

Searching for Meaning: Alternatives to Google Offering Added Extras, from Privacy to Planting Trees.

How to F#&k Up your Martech Stack

The Bestest and Most Funnest Marketing Books Money Can Buy

MarTech News: Weekly Round-Up 24/03/21

Mm Whatcha Say? The Power of Social Listening

Report: Next Generation of Personalisation Technology

Deepfake's Potential Impact on Content Creation

How to Go Beyond the Webinar

The Dangers of Automation Without Orchestration

How Many Categories Should Sit in My Stack?

Data Smart: Considering Your Data Gathering Strategy

Amazon Overtakes Walmart as Top Clothing Retailer - What This Means for Ecommerce

CGI Influencers: The (sci-fi) Future of Influencer Marketing?

MarTech News: Weekly Round-Up 17/03/21

What is Social Selling and Why is it Trending?

Evaluate Best Practices with a Framework for Customer Engagement Maturity

David Keens on How the Identity Space is Evolving

Celebrating Women in Martech - Year-round!

Q&A: Lauren Patrick from Curricula

Q&A: Annette Ochoa from Lilt

Q&A: Laura Merten from Capita

Q&A: Nikki Raber from Integrate

Q&A: Emily Ann Kolvitz from Bynder