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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Why your Social Media Strategy Still Matters this Holiday Season

7 months later and the pandemic is still leaving a trail of destruction all across the globe. No business has been left unscathed and the retail industry is no exception. But that’s not stopping APAC shoppers this holiday season.  

Topics

Why your Social Media Strategy Still Matters this Holiday Season

How to F*ck up Your Next Marketing Technology Procurement Project

5 Ways to Celebrate National Dog Week: Paco Takeover

Martech News: Weekly Round-Up 22/09

Marketing & Tech Book Club: Everybody Writes by Ann Handley

TikTok and WeChat to be Banned in the US From Sunday

Why Community Based Marketing is Making a Comeback

Martech News: Weekly Round-Up 15/09

The Latest Trends in Digital Marketing, According to the Gartner Hype Cycle 2020

How to F*ck Up Your Marketing Technology Strategy

Why Centralising & Unifying Data is Mission Critical

Martech News: Weekly Round-Up 08/09

‘Black LUMAscape’ Highlights Black-Owned Martech Businesses

Read a Book Day Round-Up

Martech News: Weekly Round-Up 01/09

What Will Your Customers Want Next? This Simple Framework Helps You Stay Ahead of the Curve

Martech News: Weekly Round-Up 28/08

ABM Instead of Needles in Haystacks. Marmalade and Cuff Links. Coping with Normality.

4 Marketing Roles Every CMO Needs in Their Team in 2022

In an Age of Vanity Metrics, When it Comes to ROI - Measure What Matters

How to Build a $hit Marketing Stack

5 Questions to Ask Your Marketing Tech Vendor Before You Sign on the Dotted Line

Why CDPs Have Become a Core Pillar of a Marketer's Stack

Martech News: Weekly Round-Up 18/08

Martech Diversity Scholarship

Martech News: Weekly Round-Up 11/08

Q&A with Eric Fulwiler

How to Build Growth Hacking into Your Business’ DNA

The Role Explained: Marketing Operations Managers

Agile Marketing: Are You a Lover or a Hater?

Chatbots: A Shiny New Toy, or Where You Should Focus Your Time and Budget?

Twitter's Not Looking Too Chirpy

The Shift In Drift

Martech News: Weekly Round-Up 04/08

Microsoft in talks to buy TikTok

The Big Tech Execs get a grilling from the Antitrust Hearing

MarTech News: Weekly round-up 28/07

What Marketing Looked Like in the Last Pandemic

B2B Marketing Trends - Now & Next

Why Creativity Matters More Than Ever