State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


Reverse ETL: The Data Pipeline Revolution Explained

Reverse ETL (Extract, Transform, Load) is an approach to data processing that reverses the order in which traditional ETL processes take place.


Reverse ETL: The Data Pipeline Revolution Explained

Why the original silver bullet of marketing needs DAP

Acxiom Real Identity Integrates with Treasure Data to Extend its CDP Proposition

Growth Hacking: Your Top 10 FAQs Answered

LXA Marketing Leaders Book Club: One Plus One Equals Three

Choosing The Best Customer Experience Software For Your Business

MarTech News: Round-Up 16/02/23

4 ways to Improve Customer Service Efficiency

Who is Kevin Kelly?

Sales Enablement: Stats and Trends for 2023

Marketing experts on viable substitutions to third-party cookie loss

Why content experiences are the new strategic advantage

MarTech News: Round-Up 09/02/23

Growing Your WhatsApp Marketing Lists - Part Two

6 Steps to Planning for Precision in Your 2023 Account-Based Marketing Plan

What Marketers Need to Know About Omnichannel Customer Journey Mapping & Experiences

2023: The Year to Use Video in Your Digital Selling

DraftKings bet on Bynder to scale content experiences

MarTech News: Round-Up 02/02/23

What is Artifact? Instagram’s Co-founders Announce a TikTok for Articles

Peak Customer Experience Tools To Elevate Your Business

Super Bowl Marketing: Stats and Trends for 2023

5 Top Prompts to Get The Most From ChatGPT

Growing your WhatsApp marketing lists: Part one

What's the Role of a Modern Sales Enablement Manager?

MarTech News: Round-Up 26/01/23

Love AI? Here's the Top 10 People To Follow

A (Relatively) Brief History of AI

Why chatbots are a silver bullet for ambitious companies looking to scale

Who is Sam Altman?

MarTech News: Round-Up 19/01/23

Martech M&A Activity Slows in 2022

Top 15 Tools for Content AI Generation

The Depreciation of Third-Party Data: What’s Next for Marketers?

2023 Predictions for Marketing and Sales Technology

MarTech News: Round-Up 12/01/23

Top Ten Excruciating Marketing Buzzwords to Avoid in 2023

Hacking the Future: Levelling Up Your Marketing with AR Tech

LXA Marketing Leaders Book Club: Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

Q&A: James Henderson from Zephr