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State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 

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Reverse ETL: The Data Pipeline Revolution Explained

Reverse ETL (Extract, Transform, Load) is an approach to data processing that reverses the order in which traditional ETL processes take place.

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Reverse ETL: The Data Pipeline Revolution Explained

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6 Steps to Planning for Precision in Your 2023 Account-Based Marketing Plan

What Marketers Need to Know About Omnichannel Customer Journey Mapping & Experiences

2023: The Year to Use Video in Your Digital Selling

DraftKings bet on Bynder to scale content experiences

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What is Artifact? Instagram’s Co-founders Announce a TikTok for Articles

Peak Customer Experience Tools To Elevate Your Business

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Growing your WhatsApp marketing lists: Part one

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A (Relatively) Brief History of AI

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Martech M&A Activity Slows in 2022

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The Depreciation of Third-Party Data: What’s Next for Marketers?

2023 Predictions for Marketing and Sales Technology

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Top Ten Excruciating Marketing Buzzwords to Avoid in 2023

Hacking the Future: Levelling Up Your Marketing with AR Tech

LXA Marketing Leaders Book Club: Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

Q&A: James Henderson from Zephr