The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.



How to Harness the Power of Email Competitive Intelligence

Who is Pam Didner?

MarTech News: Round-Up 11/08/22

Why We Wrote a Book on Precision Demand Marketing

Marketing Leaders Book Club - Made to Stick

How Marketers Can Prepare for a Recession

Which Social Media Platform Algorithm Will Work For You?

Why Is Email Production So Hard? And What You Can Do About It

How to Increase Online Sales Using Live Chat

MarTech News: Round-Up 04/08/22

Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed

Top Tips for Creating Effective Email Content

Will GPT-3 and Language Models Replace Your Content Team?

3 Excellent Examples of IoT Marketing Strategies

Field Guide to Customer Journey Awareness: Understanding Customer Behaviour for Better Retention

Now Is the Time For First-Party-Data to Shine

Marketing Leaders Book Club - Purple Cow

Google Pushes Third-Party Cookie Demise to 2024: What This Means for You

5 Myths About Customer Experience

MarTech News: Round-Up 28/07/22

Who is... Tom Goodwin?

What Does Text to Art AI Mean For Content Creation?

Email Marketing: Top Industry Trends For 2022

Acxiom enhances Heathrow MarTech capabilities with Salesforce Marketing Cloud & CDP Services

What is The Future Of SalesTech?

Financial Services Providers Need To Support Customers According To Their Evolving Needs

MarTech News: Round-Up 21/07/22

The Lead Funnel is Broken. Try Cross-Channel Activation Instead

What is a Social Media Marketing Specialist?

Brands That Have Used Gamification to Cut Through Digital Marketing Noise

Marketing Leaders Book Club - Marketing 5.0

Accessibility In Email: How Important Is It?

5 Steps to Achieving Sales and Marketing Alignment

Marketing Leaders Book Club - How to Make the World Add Up

MarTech News: Round-Up 14/07/22

6 Reasons Why Marketing Leaders Turn to AI

Digital Marketing Transformation Roadmap: Your FAQs Answered

Martech M&A Activity: Q2 2022

7 MarTech Trends Marketers Should Know

AntiConLX Global 2022 - Attack the Beast: Why and How to Automate Manual Marketing Campaigns